A HIVE OF A GOOD TIME
Coffee Shop Offers Unique Customer Experience
What was once a tiny chocolate shop in downtown Winston-Salem has now expanded to include local coffee blends and Segway tours of the city.
Twin City Hive recently opened at 301 Brookstown Avenue, in an area that has recently seen a large influx of businesses and residential units. It is owner Jiliana Dulaney’s second store. Her first store, Haute Chocolate, was located at 916 Burke Street.
Dulaney said she went through coffee training before they moved in order to expand their repertoire and cater to a broader audience.
“When we were talking about opening this space, we wanted to have a joint business and a coffee shop seemed like a natural transition,” she said.
Dulaney said they currently have five North Carolina roasters and will be adding a sixth very soon. She said they made a conscious choice not to offer espresso.
“We just try to twist the coffee world a little bit on its head,” she said.
The chocolates include unique flavors like CrÃ¨me Brulee and Tamari Soy Sauce Caramel.
“I try to do things you’re not going to find at any other chocolate shop because pretty much everybody else that makes chocolate does like a raspberry one and like a vanilla one, so I try to make it a little more interesting,” she said.
Dulaney said the main factors behind the decision to relocate this site were its proximity to Old Salem and the fact that it had a parking lot, which had been an issue when her store was in the West End.
“The space was a blank canvas, we had all this additional space that we didn’t have,” Dulaney said. “So just square footage, location, and parking were probably the top three.”
She said her customer’s demographics range from 20 and 30-year olds that live in apartments nearby to an older established base from Old Salem.
Dulaney moved from Chicago in September 2006 when her apartment was turned into condos, and she was forced to find another place to live.
“I wanted a change of scenery,” she said.
“I didn’t want to go through the process of finding another place to live downtown and my parents had moved here two years before and they really liked it, so I figured that I’d give it a shot.”
Twin City Hive has partnered with Revolution Gliding Tours “” a new Segway tour company that offers narrated tours for $49 on a six-mile route through Old Salem, the Innovation Quarter, the Arts District and the West End.
The tours were started by Joey Burdette and Terry Miller in August 2013 and are one of only two Segway tours offered in the city.
“You’ll be able to hear a little history, a little culture, food because I’m food motivated, so I point out sites to see,” Burdette said.
There is only room for five people to tour at a time, which Burdette says he prefers.
“We have been successful so far, we wouldn’t rule out expanding,” Burdette said. “But we will always keep small group tours. That’s the focus of what we want to do. We don’t want to run tours of 15 people.” !
Twin City Hive is open 7am to 7pm Mon-Fri and 9am to 7pm Saturday and Sunday. They are located at 301 Brookstown Avenue, Suite 500 in Winston-Salem. For more information call 336- 653-9924.