Carla Banks Named City of Greensboro Communications and Marketing Director
Greensboro City Manager Jim Westmoreland has announced the selection of Carla Banks as the City’s new communications and marketing department director. Banks, who officially starts her new role on April 25, has served as the director of public affairs for Orange County, NC since 2012 and previously as the manager of communications for the City of Kissimmee, Fla.”I am very excited to have Carla Banks join the City of Greensboro and lead the communications and marketing department,” says City Manager Jim Westmoreland. “Carla will be essential to our organization moving forward as we continue to tell our story in new and creative ways. Her unique background of government service and news media experience allows us to become even more strategic and proactive in our messaging.” In addition to the previous 10 years directing local government communications and marketing, Banks was also a news anchor and reporter for television stations in Florida, Georgia and Missouri. With Greensboro, she will oversee the communications division, Greensboro Television Network, the graphic services/print shop and its mail room services, the City’s public records process, and Contact Center.Banks’ earned a bachelor of science degree in telecommunications from the University of Florida’s College of Journalism and Communications and a master’s degree in public relations management and administration from Mountain State University in Beckley, W.Va.