Centenntial Trading Company to release new line of timepieces

by Megan Young

This Saturday, Centennial Trading Company will host the highlyanticipated fall release party. Co-founders Erik Stephens and Johnny Smrdle will be showcasing the latestline of new items to accompany their current offerings. Some of these additionsinclude a new fabric for their ever-popular Henley tee, duffle bags, beanies,and hats all made here in our home state of North Carolina. In addition, theywill unveil the first ever run of Winston-Salem made shirting. The tees wereall cut and sewn in-house to ensure the upmost quality.

As if that is not exciting enough,they will be releasing their custom handmade watches, which have been in theworks for about a year now. “We first had the idea of carrying a curated selectionof higher end, used watches mounted to custom straps we would make in house. Ithen thought ‘No, we could just make new watches!'” explained Stephens. He waslucky in meeting Jared, the watchmaker, right around the same time. “He isextremely knowledgeable, and without him this project would not have been areality.”

The designs for the watches aresimple and pay homage to vintage aesthetics of other watches, which have “stoodthe test of time.” However, Centennial improved on certain durability elementsand added a modern twist to the otherwise classic watch. “Our watches use a Swiss-madequartz movement, sapphire crystals, and are mounted to a hand cut Horweenleather strap,” says Stephens.

Lastly, a pour over coffee bar hasbeen added to the shop to invite patrons to come relax, shop, and enjoy thisspace in which Erik and Johnny hope to become a social hub. “I love coffee so Iwanted to create a cold brew option I enjoyed and was not currently availablethrough anyone else,” says Stephens. “It all makes sense, paralleled to what weare already doing. Pour over is not a quick cup- there is a process. Just as inhouse textile manufacturing has a slower attention to detail process thatproduces quality and unique products.”

Event attendees can view andpurchase items in store while also having the option to buy online later ifneeded. With that said, why not support local artisans and listen to themusical talents of Caleb Caudle in the process?


Shop and event located at 214 N Broad StWinston- Salem, NC. Visit their website at or shootthem an email at info@

Event hours are from 7:00-9:00pm.