Crumley Roberts Committed to Culture of Wellness

During their first 25 years in business, Crumley Roberts has stood up for thousands of people who were injured through no fault of their own. As such, Crumley Roberts attorneys often help clients who have been involved in accidents which they could not possibly have prevented. But as the law firm begins its second quarter century of service, it also wants to focus on protecting people from things that CAN be prevented. That’s why Crumley Roberts CEO Chris Roberts and his wife Kimberly, the firm’s Vice President of Cultural Development, have committed themselves to a culture of wellness, both within the company, and throughout the communities they serve in North and South Carolina. In 2013, for example, they established “C.R.E.W.”, the Crumley Roberts Employee Wellness program.

Appearing on Triad Today, Kimberly Roberts told me, “The purpose of the program is to assist our employees in achieving balance in their lives to whatever level they choose to participate. There’s a focus on physical, spiritual, emotional, environmental, and occupational health. We have nearly 200 employees, and to date, we have over 97% participation in the program.”

And those numbers aren’t surprising because “C.R.E.W.” offers a variety of services and activities, including a subsidized smoking cessation program, a flu shot clinic for staff and their families, and regular lunch and learn events. Crumley Roberts also pays half the cost of an in-house Weight Watchers program.

“The wellness initiatives at Crumley Roberts have empowered me to finally pursue a healthier lifestyle, and as the program has continued to evolve, I have seen my personal health and wellness continue to improve to a level that I never dreamed I could attain,” said Crumley Roberts staffer Donna Gardner.

But Crumley Roberts’ commitment to a culture of wellness extends far beyond their employees. For example, Kimberly has spearheaded the law firm’s involvement with “Go Red for Women”, and, this year, Crumley Roberts became a major sponsor of the American Heart Association’s “Life is Why” campaign.

“Heart disease is the leading cause of death among women, but fortunately it is 80% preventable. That’s why Crumley Roberts is helping the American Heart Association educate women about making healthier lifestyle choices,” said Ms. Roberts.

In particular, Crumley Roberts is working with the American Heart Association to make all adults more aware of the seven major risk factors for heart disease and stroke, those being: smoking, weight management, cholesterol, high blood pressure, blood glucose, nutrition, and physical activity. The law firm also supports a number of initiatives to keep young people healthy, including efforts to reduce childhood obesity, and activities like bike safety rodeos that promote safe ways to exercise.

“We are thrilled to have such an incredible partner who realizes that prevention of heart disease goes well beyond the walls of their employee wellness program, but also sees how they can impact the entire community,” said Ruth Heyd, executive director of the American Heart Association in Guilford County. “Working with the Roberts family and their team is inspiring. They are trailblazers in this community for their substantial support, and we are blessed to have them involved with our local heart association.”

And Crumley Roberts’ involvement in promoting a culture of wellness continues to grow as the firm grows. “Our advertising slogan is ‘We Stand Up for You’, but it’s much more than just a slogan,” said Chris Roberts. “We only hire attorneys and staff who care about the community, and we’re all standing up for anyone and everyone who can benefit from adopting a healthier lifestyle.

Hopefully, that means saving lives in the process.”

For more information on heart disease visit . To learn more about Crumley Roberts’ wellness initiatives, visit . !

JIM LONGWORTH is the host of “Triad Today,” airing on Saturdays at 7:30 a.m. on ABC45 (cable channel 7) and Sundays at 11 a.m. on WMYV (cable channel 15).