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by Daniel Schere

Cherry Pit Cafe a necessary stop

| daniel@yesweekly.com | @Daniel_Schere

Name any kind of pie and Cherry Pit Cafe in Greensboro probably has it. The pie shop, located at 411 Pisgah Church Road offers over a dozen pies to choose from in addition to non-dessert pies like shepherd’s pie and chicken pot pie for main courses. Without knowing the name, it would be easy to assume that Cherry Pit is your ordinary soup and sandwich cafe where locals go to hang out by looking at the menu. But it is much more.

All the pies are made from scratch, and each day the restaurant offers some type of discount for customers. Depending on the day of the week, you may be able to save a dollar or two on pie.

Their specialty is the Double Cream Cherry Pie, which includes a layer of cherry filling on the bottom, followed by a layer of rich sweet cream and a couple dollops of whipped cream to top it all off. Many of the pies are traditional varieties like pecan, pumpkin and Boston Cream.

They also offer lattice apple pie and lattice cherry pie, with filling woven in between strands of pie crust on top.

Owners Brian and April Cotrone moved to Greensboro 10 years ago after starting out in the restaurant business together in Las Vegas. Brian is originally from New York and April from San Francisco. He said the idea for a pie restaurant came naturally based on their backgrounds.

“We both have some pie restaurant experience going back,” he said. “We met in Las Vegas almost 15 years ago and we worked for a concept out there that did get some pies so we learned some of the trade there and it kind of grew over the years.”

The restaurant opened in July 2013 first with the location on Pisgah Church Road and later a second pie-only location at 1420 East Westover Terrace.

Cotrone said a good deal of the concept for the café came from sitting down and having dinner with their four daughters and discussing ways to fulfill a culinary niche that was missing from the community.

“We decided we wanted to get away from that, put our own touch on things and really do it the way we want to do it,” he said.

Cotrone became exposed to the restaurant business at the age of 13 when he worked as a dishwasher and went on to own a large chain of restaurants in multiple states.

“They always say if you’re in the restaurant business it gets in your blood and it never gets out,” he said.

He said Cherry Pit is busiest on Friday and Saturday nights even without doing much advertising.

“It’s mostly word of mouth,” Cotrone said. “We certainly do some direct mail. We’ve done a bunch of TV appearances so that’s helped. But the main thing is word of mouth. The community’s really embraced us.”

He said the majority of the feedback so far has been positive, and with the addition of the Westover location, they are considering adding another full service location.

“That’s definitely the plan,” Cotrone said. “You know when we first started out we wanted to obviously start with one. Make the concept as perfect as possible, and then from there move on.” !

WANNA go?

Cherry Pit Cafe is located in the shopping center at 411 Pisgah Church Road in Greensboro. It is open from 8 am to 9 pm Sunday through Thursday and from 8 am to 10 pm on Weekends. The express location is at 1420 East Westover Terrace in Greensboro and is open Monday through Thursday from Noon to 9 pm, Friday and Saturday from Noon to 10pm, and Sunday from Noon to 5 pm.

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