ED E. RUGER DROPS GUERILLA GRIND
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Being a new father is always a scary thing, but this time around, Greensboro’s Ed E. Ruger is making sure he does everything the right way.
Ed E. Ruger, who is known to both his kids and his wife as James Raymond Armfield, is 34-years-old and was born and raised in Greensboro, North Carolina. In the past year, he’s watched his second child, Madison, be born, and prepared for the drop of his latest album. James and his wife Teresa have another daughter, Bailey, age five.
“I took a little break to raise my youngins,” he said, “a break from traveling, writing, and rapping. But I dropped a song with Rittz and Shotty Horroh last summer and people started asking when the album was coming out.”
The album he’s talking about is Guerilla Grind, and its release party is set to kick off 2015 on Saturday night.
“Guerilla Grind came to be from a slogan that we made up about doing everything locally,” he said. “It’s doing everything on (our) own against a much larger opposition and putting the grind behind it.”
For the past three years, Armfield has steadily maintained a presence in the local music scene. He’s hosted, promoted and produced multiple shows, all of which lend to the advancing credibility of Greensboro’s hip-hop scene.
“That’s the thing about these pay-toplay promoters. I don’t get ’em. If you play a show, you should be paid for it, not have to pay for it.”
Which is exactly what Guerilla Grind is all about. Well, that and delivering new music to his fans.
“For me, this album is all about how I was gonna quit rapping and just stay hosting shows, but the fans kept me interested. I love my fans, really, they keep me in this,” he said.
The album, which Armfield says is “a mix of rap, with some club tracks”¦there’s some dubstep,” is also a vehicle he is using to show his children who he is… when they are old enough to comprehend.
“I’ve been married for a little over two years, but we’ve been together for 11 years. This woman is the reason I got out of the past I was talking about (on past albums),” he said regarding his wife, Teresa Armfield. “I came home and she had a stack of CDs for me and made me promise to stop what I was doing if I made more money selling these. The rest is history.”
That history, if your notes are taken from old tracks like “Ima Fuck You Up” and “In the Clouds,” (there are many more songs, but that’s just two) is seen through the eyes of a young, hungry storyteller fighting to get his voice heard. But finding success with Dub-Boro, a side project with DJ Phillie Phresh, when a track was featured in AMC’s “Breaking Bad” amongst other notable licensing to television and film, proved to be a good turning point for Armfield.
“I had made some money there and was able to sort of sit back and relax for a bit,” he said. “But Guerilla Grind is really just what happened in that off time.”
Connecting with a handful of national rappers – Sadat X of Brand Nubian, Stat Quo of Shady Records and a credited Aftermath Records songwriter, and Whitney Peyton – Armfield began putting together the new album.
“This is the only appearance Stat Quo has made on an album in, like, three years,” he gleams.
As a recently new father to an 11-month old girl, and about to birth another baby in the form of an album release, Armfield maintains that he’s really just focused on continuing to grow, both as a father and as an artist.
“I don’t want my kids to grow up thinking one thing about their daddy, but not knowing everything. I laid it all out with this one.” !
Stitchy C and Arsenik host Ed E. Ruger’s album release party at Greene St. Club on Sat., Jan. 3 starting at 9 p.m. Tickets for the show are $10 at the door. Multiple artists performing.