Farm Workers’ Union Protests Reynolds’ Labor Practices for Third Straight Year
Ultimately, it would be in Reynolds American’s best interest to sit down with FLOC’s leaders, Nesmith added.
Velasquez said the next step of the campaign is to continue to put pressure on the company and its board members to meet with FLOC by utilizing a corporate campaign strategy.
“That means going after their business partners — JP Morgan Chase, the bank that extends them credit,” Velasquez said. “We have a lot of consumers looking for something to boycott. We’ve not pulled that trigger yet, but as we flesh out dialogue or lack of dialogue with these business partners, they’re going to become part of a dispute that is not of their making and they’re not going to like it … It’s the beginning of them getting into a struggle they can’t win.”