Firehouse Subs opens Winston-Salem location

by Charles Womack

Mark and Matt Whitley, Triad proprietors of Firehouse Subs. (photo by Charles Womack)

Father-and-son team Mark and Matt Whitley have opened up their second Triad Firehouse Subs location April 15 in Winston-Salem. They also own the High Point store at the Palladium.

“We are extremely excited about this new location and have customized it for the community,” said Matt Whitley, a Wake Forest University graduate. “There is a hand-painted mural that illustrates the well-known fire at Major League Lanes Bowling Alley in 1969 against the Winston-Salem skyline. This mural is in what we call the ‘Rough and Ready Room,’ which is a private room with 15 tables and a big-screen TV. Rough and Ready was the name of the original fire company in Winston-Salem.”

Firehouse Subs was founded in Jacksonville, Fla. by former firefighting brothers Chris Sorensen and Robin Sorensen.

According to a release, Firehouse Subs has 418 locations and is famous for premium meats and cheeses piled high atop toasted sub rolls served “Fully Involved” with fresh produce. The authentic firehouse setting is based on the founders’ 200 years of firefighting heritage, and the Winston-Salem restaurant is decorated with local fire department artifacts and pictures of well-known fire scenes in the area.

According to Whitley, the new location will also feature the first “fountain of the future” in the state.

“We will have a Coca-Cola Freestyle machine,” he said. “The machine can offer customers more than 100 drink choices from a single freestanding unit. The machine is touch-screen operated with regular and low-calorie choices, many exclusive to Coca-Cola Freestyle.”

The state-of-the-art machine allows guests to choose from endless possibilities, including drinks combining Hi-C Lime with Powerade ION 4 Lemon, Pibb Zero with Vanilla Coke and Fanta Grape with Minute Maid Lemonade, as well as cherry lime-aid, an original recipe from the founders of Firehouse Subs.

The Winston-Salem location will employ nearly 23 part-timers and two full-timers, according to Whitley.

The top-selling selling Hook & Ladder and the New York Steamer, are both named after fire trucks. The Hook & Ladder includes turkey and ham with Monterey jack cheese. The New York Steamer combines corned beef and pastrami with provolone.

“I think what makes our subs better than all the rest is our steaming process,” said Whitley. “It’s a unique process that keeps the meat moist and melts the cheese perfectly”

wanna go?

Firehouse Subs 205 S. Stratford Road Winston-Salem