Former Generals president buys the N Club; Medaloni to keep Much

by Jordan Green

A South Elm Street entertainment venue billed as ‘“the Studio 54 of the South’” that has been an anchor of the commercial revitalization of downtown Greensboro has a new owner.

Rocco Scarfone, an entrepreneur with a background in restaurants and real estate who is the former president and co-owner of the Greensboro Generals hockey team, confirmed on July 13 that he has purchased the N Club from Joey Medaloni.

The transaction marks the fragmentation of what has been called the Medaloni Empire, but also heralds a diversification and growth of his enterprises both in Greensboro and Charlotte. An employee said on July 14 that Medaloni was out of town and was unavailable for comment, but Scarfone said the longtime nightlife magnate will retain ownership of Much, a nearby restaurant and martini bar.

Scarfone pledged to preserve what he views as a proven formula for success at the N Club, which has earned a reputation for enlisting DJs to provide mass-appeal entertainment for dance-floor revelers, but also announced he is wading into the live music market, which is currently dominated by Greene Street and the Flying Anvil in the downtown area.

‘“Joey’s done a great job of making [the N Club] the top dance club in the Triad,’” Scarfone said. ‘“It’s got a built-in Wednesday and a built-in Saturday. It’s got a great staff and a great clientele, and we’re not changing a format that’s a proven winner.’”

On Friday the N Club will inaugurate the first in a weekly series of live concerts with the eighties hair band Warrant.

‘“We’re going to be so diverse,’” Scarfone said. ‘“We’ll have eighties rock, Southern rock, some country, to college bands. Warrant, Delbert McClinton, the Little River Band, Bad Company, Jackyl ‘— that’s how wide the variety is. We’ll have such groups as the Fray; then we’ll do Chairmen of the Board.’”

Scarfone has hired House of Blues Entertainment, a music promotion agency and chain of clubs based in Los Angeles, to book the N Club and a second club in Charlotte. Medaloni is a partner in the Charlotte venue, which covers 19,000 feet and as yet remains unnamed, Scarfone said.

‘— Jordan Green