by YES! Staff


Lee Mortensen is taking on a new challenge. Mortensen was recently hired as executive director of the Greensboro Farmers Curb Market, located at 501 Yanceyville St.

After a three-month search, Eric Calhoun, chairman of the Greensboro Farmers Market Inc. (GFM), the community-based non-profit that manages the market, had this to say : “She is dedicated to the localism movement, and her experience in developing community collaborations, event planning and destination marketing will serve the market and our vendors well.”

Mortensen will assist the board of directors, which is made up of community volunteers and vendors, to support existing vendors, develop fundraising opportunities to enhance market programming and site infrastructure and elevate the market’s visibility in the community.

“I look forward to helping the GFM develop new and diverse programs, serving as an advocate for the hardworking producers, coaching new entrepreneurs, as well as continuing to build the market as a local foods hub and connective community destination,” Mortensen said.

Mortensen is committed to building the local economy, sustainable practices and creative place-making. She has been active in the local arts and culture scene for over a decade in many capacities from serving as co-chair of the Carolina Blues Festival for three years, to a turn as director of special projects for the Eastern Music Festival with a focus on the Fringe series.

For the past five years, as vice president of Downtown Greensboro Inc., she led a range of initiatives to build downtown’s activities and audiences. She refined and co-led First Friday, which recently was awarded an International Downtown Association Merit Award. This past spring she helped launch the new City Market adjacent to the South Elm Street area (now marketed as the Railyard at South End). She conceptualized and led the seasonal holiday shop small campaign “Green Saturdays” which drew National Public Radio accolades.

Mortensen also organized the annual Downtown Home Tours, and lent leadership to dozens of engaging events in the center city such as “Around Downtown In 80 Minutes” (spearheaded by Triad Stage), and lent logistic and marketing support to the recent Art In Odd Places (a collaboration with UNCG). !