Underdog Records, a vinyl boutique of sorts, has just recently moved to a new brick and mortar location in Winston- Salem at 853 Burke St. Is this a good thing?
“It’s been a lot busier than I thought,” said Jonathan Hodges, owner of Underdog Records. The new location has provided a lot more foot-traffic for him given the close proximity to other boutique shopping locations along Burke Street. It also provides a larger storage space for keeping more stock on-hand.
The great thing about record shops is that they are reviving the passion for tangible music. In a digital world, music is chewed up and spit out without really acknowledging all of the work that goes into creating it.
What Underdog Records is doing, as well as shops like it in and around the Triad, is turning the nostalgic into the modern, and that’s a good thing for everyone involved.
It helps small business owners like Hodges continue to pursue his passion for music, which in turn fuels other’s passion for music.
It puts money in the pockets of recording artists whose music could otherwise be pirated from the gaggle off the Internet.
It reminds us music is an umbrella art form, whether it’s the cover art on the album or the music found within the grooves.
CFBGs (Center for Better Grooves) in Greensboro is doing its part by updating its new and used record stock via an online blog. Not to single any generation out, but this promotional tactic is certainly geared towards the more techsavvy millennials who are the prime demographic for online music sourcing.
As mentioned in this past week’s column about the Black Lodge’s vinyl night, record sales do not make up the lion’s share of music sales, but they do make up a share, nonetheless.
Colorado’s Michal Menert, for instance, just recently partnered with a record pressing company based out of Detroit, Mich., to release albums on his new music label, SuperBest Records. Does this cost more? Yes it does. It also means that certain music might only be available on a record format, thus creating a demand for certain albums. It’s a risky business model, but it’s also a niche that has not been filled in a long time.
What are your favorite records? Email us at firstname.lastname@example.org, and let us know what you’re listening to, and what you think about the vinyl resurgence. !