Near record lows in attendance and revenue at ICRCM in Greensboro

by Jeff Sykes

Attendance and Revenue at the International Civil Rights Center and Museum
Graphic by Alex Eldridge

Attendance and revenue at the International Civil RightsCenter and Museum continued to sag in the last two months, according tostatistics presented to the museum’s board in mid-November.

Visits to the museum are at near all-time lows for threestraight months, with only an anomaly of 1,554 visits in Sept. 2013undercutting the attendance levels at the museum this fall.

Revenues are also at historically low levels, with the museumbringing in barely half of last year’s October receipts, and about 70 percentin November.

The attendance and revenue figures were part of materialsdisseminated at the civil rights museum’s Nov. 17 board of director’s meeting.

The statistical comparison presented at the meeting showsthat 2,037 people visited the museum in September, with a calendar-year low1,958 in October, followed by 2,048 in November.

Museum revenues for the same period fell sharply as well.September receipts came in at $14,327, a low for 2014, followed by $15,550 in October. The museum saw$14,513 in November revenue. The historic low for monthly revenue was $12,739in Sept. 2013.

The ICRCM appears on pace for record lows in both attendanceand revenues. Just 43,686 visitors entered the museum so far in 2014, earningrevenues of $310,391. With a month left in the calendar year, it appearsunlikely that the museum will avoid previous lows of 53,081 visitors in 2011and $385,192 in 2012 revenue.