Third retail shop opens in Southside neighborhood

Third retail shop opens in Southside neighborhood

Velicious Equenzi is a new men’s and women’s retail clothing store and recently opened at 327 Martin Luther King Jr. Dr. in the evolving Southside Neighborhood in Downtown Greensboro. The clothing store sells short and long-sleeved T-shirts, tops and sweatshirts embellished with original graphic designs by owner and Greensboro native Jason Frahm. The store also features the denim jeans brand, Sassy Thai. A self-taught graphic artist, Frahm creates each unique piece of the clothing line which displays variations of the name Velicious Equenzi or the logo of VE or VE3. The names echo the shops aphorism “Live, Love, Evolve,” where all three words end in ve. “Live means to be outgoing and to have fun; love is giving back to people in the community; and evolve is the positive evolution of music. I have always thought that music and fashion compliment each other,” he says about the origin of his slogan.Once a jazz performance student at Wingate University from 1998 to 1999, Frahm wanted to incorporate music into the clothing collection. He opened the shop in downtown Greensboro after working various jobs in the music industry in Miami.“I have always had an interest in graphic design and fashion and I really wanted music to be a part of the brand. I chose downtown because I am from Greensboro and love how it has grown over the past couple of years.” He also cited the reasonable cost of living as one of his reasons for moving back to Greensboro. The Velicious Equenzi line is also available online at and Frahm looks forward to his spring line that will incorporate white and multi-colored stitching. The entrepreneur is also a partner in a new media design company that offers audio, graphic and web design, screen printing and embroidery. Velicious Equenzi is the third retail shop to open in the newly rejuvenated Southside neighborhood and joins other storefront businesses including Basketdoodle, a gift shop, and the custom clothing store of Lady Marian’s Wearable Art. Southside also features restaurants, hair salons, art studios and residential buildings including town homes, single-family homes and apartments. This is the fourth clothing store to open in downtown since June 2008.

Velicious Equenzi is located at 327 Martin Luther King Jr. Drive and can be reached at 336.312.7177 or at Hours of operation are Tuesday through Friday, 3-8 p.m. and Saturday, 11 a.m.-7 p.m. The store is closed on Sundays.

Asian-inspired restaurant, Zen, makes downtown debut

Zen, a new restaurant offering Asian cuisine, opened on Friday, December 26 in Downtown Greensboro at 216 S. Elm St. The bistro offers sushi and Hibachi foods along with an extensive list of infused sake. Zen is owned and operated by Greensboro businessman, Rocky Scarfone. The menu features traditional offerings like Miso Soup and Shrimp Tempura but are complimented by more exotic and custom dishes like the Octopus Bowl and the Aloha Roll (pineapple and tuna tempura). In addition to 19 menu choices of sushi rolls, the Sushi Bar Combos allow patrons to ´create their own by rolls choosing up to two types of fish, the wrap and sauces. The sake menu includes nine unique choices differentiated by how each is brewed to create their distinct flavor. The building was extensively renovated for the restaurant. Cozy, candlelit booths line either side of the space and the dark walls are decorated with candle sconces and dramatic draperies. The building also includes and outdoor dining area. “We are excited to have Zen open,” said Ed Wolverton, President and CEO of Downtown Greensboro Incorporated. “Mr.

Scarfone has tremendous experience in the food and hospitality industry and this venture is a welcome addition to the center city’s dining and nightlife options,” he said. The restaurant is non-smoking, however, smoking is available on the outside patio. Zen will also be featuring after hours specials and will invite a D.J. to play music in the bar area to add to the dynamic atmosphere. Zen is located at 216 S. Elm St. in Downtown Greensboro and can be reached at 336-272-3995. Also visit the website coming soon.

Mellow Mushroom Opens its new Greensboro location

Pizza and sub restaurant, Mellow Mushroom, opens today in the historic South Elm District of Downtown Greensboro at 609 S. Elm St. The expansive and inviting open space that once occupied the TwoArtChicks studio has a dining capacity of 185 and features concrete flooring, four-seater table tops, bar seating with a view to the kitchen and ornate chandeliers hang above from the warehouse-high ceilings. Mellow Mushroom is known for its pizzas. The crusts are made with spring water and whole wheat flour. Diners can choose from base options like pesto and barbeque, and add toppings from an extensive options list like tofu to turkey that is divided into categories of fruit & veggies, proteins and cheeses. The Mellow Mushroom menu also offers starters or “munchies”: made to order seasoned pretzels, stuffed Portobello and hummus from $3.75-$6.75. Salads are well appropriated on the menu with 7 different options or patrons can to build their own with various lettuce, vegetable, cheese, meat and tofu options starting at $3.95.

Freshly made deli and grilled hoagies are available in whole and half sizes. The pizza shop is also fully stocked with 36 beers on tap including the entire line of beers from Downtown microbrewery, Natty Greene’s, and wine and spirits are available at the full service bar. The new Downtown Greensboro location is a second venture for owners, Jim and Cindy Waters who also own the Mellow Mushroom located in Downtown Winston-Salem. Hours of operation are Sunday thru Wednesday 11am-10pm and Thurs thru Saturday 11am-midnight.

Mellow Mushroom is located at 609 S. Elm St. and can be reached at (336) 235-2840 or at