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Visit Winston-Salem spreads it around

Last month, the Forsyth County Tourism Development Authority (FCTDA), the board of Visit Winston-Salem, announced the seven recipients for the annual Arts & Events Marketing Assistance Program Funding. Seven marketing campaigns were awarded a total of $57,200 in Arts & Events Marketing Assistance (AEMA) funding.

Topping the list is the RiverRun International Film Festival ($18,000), followed by Reynolda House Museum of American Art and Old Salem Museums & Gardens – Holidays in Winston-Salem Campaign ($12,000), Piedmont Craftsmen’s Fair ($8,500), Reynolda House Museum of American Art and Old Salem Museums & Gardents – Spring in Winston-Salem Campaign ($8,000), Bookmarks Festival of Books and Authors ($5,000), Salute! The NC Wine Celebration ($4,000) and Piedmont Opera – Tosca ($1,700).

Visit Winston-Salem inaugurated the annual funding program in 2011. Each applicant must present a comprehensive, criteria-based application for funding consideration. Each of the FCTDA’s Marketing Committee’s seven members independently reviews each application, then collectively examines the aggregate scores before making their final recommendations to the board.

The Marketing Committee is comprised of four members from the FCTDA Board of Directors, a representative from the Arts Council of Winston-Salem and Forsyth County, a representative from the Forsyth County Tourism Alliance, and a member of the Association of Visitor Attractions.

“Each of the recipients that are eligible for reimbursement funds submitted an application that included collaboration with at least one hotel partner and is alignment with Visit Winston-Salem’s strategic marketing goals,” said Marcheta Cole Keefer, director of marketing and communications of Visit Winston-Salem, in an official statement following the announcement of the 2016-’17 AEMA allocations.

For more information about Visit Winston-Salem and its AEMA program, visit the official website: http://www.visitwinstonsalem.com/aema. !

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