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by Keith T. Barber and Jordan Green

bidness

Monitoring the economic pulse of the Triad

My Gym Trainer books offer workout on the go LeAura Alderson vividly recalls the moment of inspiration that ultimately led to her successful collaboration with local fitness guru Jill Coleman. Alderson said she often clipped articles from health and fitness magazines to help guide her workouts and placed them in her gym bag. Two years ago, when a leaky water bottle destroyed Alderson’s workout guide, she channeled her frustration into an idea that became the foundation of the My Gym Trainer book series. Alderson turned to Coleman, her personal trainer, for advice.

“I asked Jill: ‘What about creating a workout book that has removable cards that people can take with them to the gym?” Alderson said. “Something that’s comprehensive, that’s integrated, that teaches people how to use the gym, to maximize their time at the gym, so they can look like a professional rather than just wandering around asking, ‘How does this machine work?’” Coleman, a Wake Forest University graduate with a master’s degree in nutrition, said she jumped at the opportunity to share her knowledge of healthy exercise habits with a wide audience.

“The biggest thing for me with this book personally has been the ability to reach so many more people than I could one on one,” Coleman said.

The idea of creating a personal pocket trainer on durable, laminated cards that would resist water, sweat and other foreign objects was far easier to conceive than to achieve, Alderson said. Alderson and Coleman’s initial attempts at desktop publishing proved difficult, so they turned to local artists and printing companies to give the My Gym Trainer series a sleek, professional look and feel.

Coleman said she had no idea the process would take two years and just how difficult it would be to compress a lot of information on a laminated palm card. But the results were well worth the effort. My Gym Trainer is a threepart series with beginner, intermediate and advanced editions. The books offer a unique workout every single day of the week featuring a blend of free weights and cardiovascular exercises. The first My Gym Trainer rolled off the presses in November. Based on the cover art, the targeted demographic is women who want to get in shape or stay in shape. But Alderson and Coleman have big plans to broaden their audience. Future titles in the series include, My At-Home Trainer, My Guy Trainer, My Mature Adult Trainer, My Kid Trainer and My Successful Life Trainer.

“It’s going to grow from the foundation of physical fitness, which is what our lives are,” Alderson said.

The My Gym Trainer series can be found at area Borders stores and gyms. Alderson and Coleman hope to strike a deal soon with internet giant Amazon. com to reach a global audience. For more information, visit www.mytrainerfitness.com. — KTB

Recovery funds to pay for roadwork in southeast Guilford The state of North Carolina has awarded Vecellio & Grogan of Beckley, W.Va. $3.4 million in federal recovery funds for resurfacing and road construction on US Highway 421 in southeastern Guilford County. The job also includes the installation of rumble strips along US Highway 421 and resurfacing on Old US Highway 421 south of Alamance Church Road. Work on the road is expected to take place from March through early September. The project was part of bundle of 34 contracts worth a total of $107 million that was announced by Gov. Beverly Perdue on Monday. — JG

Fitness center opens Saturday in Greensboro Fitness Zone, a new training studio at the corner of Guilford College Road and West Market Street in Greensboro, holds its grand opening from 9 a.m. to 2 p.m. on Saturday. Headed by Damian Fisher and William Powell, the fitness center is offering a free body fat test, a free fitness consultation, a free personal training session and a 20 percent discount for a package of sessions. — JG

Greensboro Imaging adds location Greensboro Imaging has acquired Southeastern Radiology, the former company announced on Monday. Greensboro Imaging has taken over Southeastern Radiology’s location at 3801 W. Market St. in Greensboro. — JG

New president to begin work at Forsyth tourism authority in February The Forsyth County Tourism Development Authority held an open house on Tuesday to introduce Richard Geiger, its new president. Geiger begins his new job on Feb. 1. Geiger presided over the Buffalo Niagara Convention and Visitors Bureau for 14 years. Buffalo reportedly exceeded the national average for hotel occupancy under his watch in 2008. — JG

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