Monitoring the economic pulse of the Triad
An affordable summer pastime
As individual income dries up and economic anxiety persists, deals on the old American entertainment standby of movies have improved. Carousel Luxury Cinemas’ sunday-night showing of the HBO show “True Blood” in Greensboro for a $2 ticket that can be exchanged as a voucher for concession items is one example. Another Greensboro theater undertaking the discounting strategy is Carmike 18, which introduced a promotion to offer any concession item for $2 on July 9. General manager PJ Lepock said his theater is one of the test locations for the chain, and he has imposed no deadline for the promotion.
Lepock said attendance has been steady since the economic downturn began in late 2008, “but we want to make sure we give them an alternative to do that’s affordable for families.” He added, “We’re trying to help the customer with the price of concessions, and give them a stimulus as far as coming to the movies.”
As another inducement to get patrons in the door, Lepock said Carmike 18 is discounting movie tickets to $4 for showings scheduled before 6 p.m. on Mondays through Wednesdays, offering a “stimulus Tuesday” special of $1 popcorn and $1 drinks. — JG