by Keith Barber

Schiffman’s Jewelers takes over name of coliseum’s exclusive club

Carlyle & Co. is being replaced by Schiffman’s Jewelers as sponsor of the Greensboro Coliseum’s exclusive, members-only club at the north end of the arena. The coliseum has announced a five-year agreement with the company on Tuesday for exclusive naming rights of the space, which is being renamed the Schiffman’s Diamond Club. The club is reportedly being remodeled, and a new, 350-square-foot viewing platform will give patrons the ability to view the action from above. The coliseum did not announce the price tag on the sponsorship.