by Keith Barber

My Trainer Fitness expands line of exercise guides

Winston-Salem entrepreneur LeAura Alderson says her local publishing company, My Trainer Fitness, has experienced exponential growth in its third year due to the release of its fitness “six-packs.” In 2009, Alderson collaborated with fitness guru Jill Coleman on “My Gym Trainer,” a three-part book series of workout guides based on Coleman’s training techniques.

Comprised of six laminated portable workout cards, the six-packs are tailored to meet specific fitness needs. The six-packs cover workout routines at home, at work and outdoors; workouts for kids; workouts for guys at the gym and 100-calorie workouts..