by Jordan Green


Before the ribbon cutting at the dazzling Greensboro Aquatic Center on High Point Road last week, Greensboro Convention and Visitors Bureau President Henri Fourrier remarked that “we’re surpassing an economic impact of over $40 million and we’re not even open yet.”

Next on the program was Jordan Dillon, business development director for USA Synchro, who announced that her organization will hold trials for the US Synchronized Swimming Olympic Team on Nov. 11-14, 2011. Those who make the cut will compete in the 2012 Summer Olympics in London.

Earlier in the evening, Jim Weaton, national director of events for YMCA of the USA, had announced that the National YMCA Short Course Swimming Championship will be held in Greensboro, not just in 2012 but also in 2013 and possibly in 2014.

Weaton said Greensboro Aquatic Center Director Susan Braman came down to Fort Lauderdale, Fla. to lobby him.

“I thought that was a little far-fetched,” Weaton said. “I’m on a plane, as I am two to three days a week, and I’m asking myself, ‘Should we really be coming to Greensboro or should we make do with what we have. I pick up US Airways Magazine, and there is 70 pages highlighting the Greensboro community. I’m saying, ‘Yeah, yeah.’ I got off that plane saying, ‘I believe Greensboro is the place I ought to be.’” Cue the music: “YMCA” by the Village People. Greensboro Coliseum Director Matt Brown was literally dancing.

US Airways Magazine is produced by Greensboro-based Pace Communications, so the publishing house’s editorial staff is in a position to know the city’s charms and might have had some extra motivation to highlight their hometown.