by Jordan Green

Economic development groups join forces to market Triad

The economic development groups of the Triad’s three cities have collaborated to create a marketing brochure to try to attract new business investment in the region. With a header reading “Thriving together,” the community profile gives a rosy characterization of Greensboro, Winston-Salem and High Point, but contains an element of truth: “Picture a region that encourages creativity, boasting a rich entrepreneurial climate and vibrant downtown areas peppered with exotic restaurants and hip coffee shops.

A collaboration of the Greensboro Economic Development Alliance, the High Point Economic Development Corp. and Winston-Salem Business Inc., the brochure highlights the Wake Forest Institute for Regenerative Medicine in Winston- Salem and the Joint School of Nanoscience and Nanoengineering in Greensboro, High Point’s home-furnishings industry and GTCC’s nascent aviation campus near Oak Ridge.

Listing 14 institutions of higher education, the brochure boasts, “Our young, well-educated workforce is our strongest asset.”

The brochure notes Site Selection Magazine’s No. 7 national ranking for the region “based on the number of corporate real estate projects of $1 million or greater announced in the metro area in 2010.”

A “cultural and recreation short list” offers “a sampling of what gives our area such a rich quality of life”: The Atlantic Coast Conference Hall of Champions, the minor-league Dash and Grasshoppers baseball teams, the International Civil Rights Center and Museum, the Wyndham Championship PGA Tournament, the RiverRun International Film Festival, the National Black Theatre Festival, the NC Shakespeare Festival, Winston-Salem’s Downtown Arts District, the Eastern Music Festival, the Natural Science Center and the Greensboro Aquatic Center.