by Jordan Green

Monitoring the economic pulse of the Triad

Screen printing businesses consolidate Zoom! Apparel & Printing, based in Kernersville and Greensboro, has acquired Winston-Salem-based Screen Scene. Zoom!’s reputation for custom screen printing and embroidery, coupled with Screen Scene’s focus on large volume, makes the merger beneficial to both partners, a recent press release indicated.

NASCAR, the Gap, Tommy Hilfiger and Banana Republic are among Zoom! owner Jeff Federico’s past clients.

Federico said Zoom! will move its manufacturing facility from Kernersville to Winston- Salem, where newly acquired Screen Scene has a 12,000 square-foot facility housing three automatic presses, three hand presses and nine heads of embroidering. The company will retain its showroom on North Main Street in Kernersville, along with its Greensboro showroom on Battleground Avenue.

New salon opens in downtown Greensboro Rebecka Shelgren and Neal Cryder are putting their experience to use by going into business as Fahrenheit Kollectiv, an upscale salon on South Greene Street in downtown Greensboro. Shelgren said in a press release that the owners “wanted to create an environment where everyone feels comfortable working and being.” The press release adds that “the ideology behind Farhrenheit Kollectiv is to be a social cooperative of individuals that are committed to bringing the utmost personal service to the clients.”

The new business will celebrate its grand opening on Friday as part of downtown Greensboro’s First Friday festivities.