Biscuitville opens first new location in a decade in Walkertown
Biscuitville design has additional amenities
WALKERTOWN, N.C. – Biscuitville FRESH SOUTHERN® (biscuitville.com), a local family-owned restaurant widely known for its authentic, southern-style breakfasts, today opened a new restaurant east of Winston-Salem near the intersection of Hwy. 158 and Hwy. 66 at 3465 Martins Trail Lane in Walkertown. The new restaurant, which features a fresh design, marks the first new Triad location for Biscuitville in a decade. The company also opened a next-generation restaurant in Asheboro in early October on the same site as a Biscuitville that was demolished earlier this year to make way for the replacement restaurant.
“We’re looking forward to meeting new friends in Walkertown and hope they will soon feel at home at our newest location. Walkertown is the perfect site for the first new Biscuitville location since we opened on Gate City Boulevard in Greensboro in 2007,” said Burney Jennings, Biscuitville CEO. “We’re incredibly thankful for the warm welcome we have received in Walkertown during construction and look forward to becoming part of the fabric of the community.”
“Our new Walkertown location features the best of what our guests have always loved about Biscuitville and offers a fresh, new look with additional amenities. Our new design was carefully crafted to be warm and welcoming, which provides a comfortable, family friendly dining experience,” Jennings said. “In addition to our new restaurants in Walkertown and Asheboro, we have remodeled dozens of other Biscuitville locations during the last two years as part of an exciting growth phase for our company that also includes a number of new menu items. Our two new restaurants, the remodeled locations, and new menu items are being built on Biscuitville’s foundation of serving fresh, locally sourced, scratch-made food.”
As part of the new restaurant design, Jennings said that Biscuitville has also updated and expanded its biscuit window, which allows guests to view the biscuit-making process. This feature is so iconic to Biscuitville’s brand, the company proudly posts “Home of the Biscuit Window Since 1966™” in front of its biscuit makers. The new restaurant design opens up the front counter areas to create better views of the cooks and encourages interaction between team members and guests.
Other highlights of the new Biscuitville in Walkertown include:
· Exterior features that resemble a reclaimed southern barn, with a tin roof, barn doors and gooseneck lights
· Interior features that combine a modern look and feel with Southern heritage through industrial hardware, blue painted ceilings inspired by southern porches, and mixed materials like stone, wood, metal and tile
· Large photos and artwork that capture scenes of the local neighborhood and community
· New cushioned seating and custom wallpaper
· An enhanced beverage area with expanded drink options, including Salisbury-based Cheerwine®
· Conveniences such as free Wi-Fi and electrical access for devices.
Ruben Negron, who has been a member of the Biscuitville FRESH SOUTHERN® family since 2011, serves as operator of the new Walkertown restaurant. He was born and raised in Brooklyn, New York, but moved to California at the age of 11. After graduating high school, Ruben headed back east to North Carolina to attend Elon University, where he received a bachelor’s degree in human services with a minor in Spanish. Following graduation, Ruben worked for twelve years as a social worker and waited tables at a local Mexican restaurant.
It was at that time he found his passion for the food industry. This passion, together with his desire to better provide for his family, led Ruben to join Biscuitville at the Wendover restaurant in Greensboro. In 2014, he was promoted to Operator at the West Greensboro restaurant. Ruben says one of his most important goals as an Operator is to develop quality people.
About Biscuitville FRESH SOUTHERN® – Headquartered in Greensboro, North Carolina, Biscuitville FRESH SOUTHERN® is a family-owned company that offers guests an authentic Southern-inspired dining experience. Known as the “Home of the Biscuit Window Since 1966™”, Biscuitville offers genuine Southern hospitality and makes food the old-fashioned way. Biscuitville uses fresh, authentic ingredients, sourced locally whenever possible. The company was founded in 1966 when owner Maurice Jennings opened two pizza restaurants in Burlington.
After several years, the company added signature, made-from-scratch biscuits to its menu that were so well received, business boomed and the Biscuitville brand evolved. In 2014, the company expanded its lunch menu to include fresh-made sandwiches and sides, now available at all Triad locations. Today, Biscuitville employs over 1,000 people and operates 55 restaurants in North Carolina and Virginia. Biscuitville serves breakfast all day from 6 a.m. to 2 p.m. and offers a lunch menu from 11 a.m. to 2 p.m. at all Triad locations. For more information, visit Biscuitville.com.