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[Business Spotlight] Copper Penny

By: Jessica Clifford

Five months ago, the former general manager of Mellow Mushroom took a leap of faith into the world of retail. Margaret Dickerman, 29,  now owns the newest Winston-Salem location of Copper Penny, a high-end boutique based out of Charleston, South Carolina.

Though there are a few Copper Penny stores in the South, with some in North and South Carolina and one in Tennessee, all are unique with varying merchandise bought specially by each location’s owner. Dickerman described the style selected for her Copper Penny store as, “southern women with a little bit of edge.”

Dickerman’s location has just about everything from various designers such as shoes, clothing, accessories and jewelry. Dickerman said all of her merchandise is under $300. Some of the best-selling items include formal dresses and black-tie wear; however, most shoppers enjoy the ability to shop everyday-wear for both mom and daughter in one place.

“We really focus on our customers and the service we provide them,” Dickerman said. “That sets us apart, especially in the world of online shopping.”

Though Copper Penny is new to Winston-Salem, they are a big advocate for knowing the community and supporting local businesses around the Triad. Dickerman’s major goal is, “building relationships with people, so they know our staff by name, and we know them by name. She added that this, “gives it that special local piece that a lot of businesses can’t offer.”

Due to some maintenance issues, Copper Penny has been closed for six weeks. On Sept. 30, however, Copper Penny’s doors reopened and are back to regular business hours. To see what unique styles Dickerman has to offer, visit her at Copper Penny Monday through Saturday from 10 a.m. to 7 p.m. and Sundays from noon to 6 p.m.

With the arrival of fall and cooler weather, it is a good idea to check out Copper Penny as soon as possible for the latest styles. To learn more, follow Copper Penny on Facebook and Instagram, @copperpennywinstonsalem.

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