By: Jessica Clifford
Mid-October welcomed the new Winston-Salem-based shop, Ellie Ray Boutique. Emily Smith, a Winston-Salem native, with 10-plus years of retail managerial experience, recently took the leap from manager to first-time boutique owner.
The boutique’s name has a family connection. “It’s in memory of my mom and my husband’s dad,” Smith said.
Ellie is short for Smith’s late mother’s middle name, while Ray is short for the middle name of Smith’s late father in law.
Ellie Ray Boutique sells various brands of clothing, accessories and shoes. Smith refers to the shop’s style as trendy with “contemporary women’s clothing.” Some of the shop’s biggest sellers include their booties and blanket scarves, as well as items from the brand Piko.
Unlike many stores, about 50 percent of Smith’s merchandise is made in the United States. A few local brands are also in stock, including Ace Earrings made in Clemmons and Average Day Designs made in Winston-Salem.
Clothing and accessories are selected for the age range of 15 to 45. New items rotate in all the time, with shipments made twice a week.
Smith prides her boutique on being affordable too.
The shop’s average price range is from $10 to $40, with select brand names being more expensive. “My thing was that I wanted people to walk out with a whole outfit,” Smith said in reference to her prices being less expensive than other boutiques.
Besides Smith’s prices, she is also proud of her small six-women staff. “The biggest thing is that I honestly have the best staff,” she said.
With Ellie Ray Boutique being new, Smith is having a grand opening on Saturday, Dec. 2. The shop will have DJ Snow playing live from noon to 2 p.m. as well as snacks, discounts and raffles available.
Ellie Ray Boutique is located at 1320 Creekshire Way, Winston-Salem, NC 27103, and is open Monday-Friday 10 a.m. to 7 p.m., Saturday’s from 10 a.m. to 6 p.m. With the holiday season already here, the shop is now open on Sundays from noon to 5 p.m. until the end of December.
To keep up with Ellie Ray Boutique’s latest arrivals, follow them on Facebook at Ellie Ray Boutique and on Instagram @ellierayboutique.