Calling all hipsters: Report to Tate Street for TPO’s new music video
Trailer Park Orchestra wants you to be in their new music video for the Greensboro music scene-inspired song “Tate Street Hipsters” off their new album Deep Fried Double Wide.
“The idea is that this band is obviously not ‘wannabe Tate Street hipsters,’” Director Adam Jordan said of the concept of the video. “So we’re going to show them getting turned down by a hipster bar, and then they go get a makeover and become hipsters. They go back to that same bar and see the suckiness or corniness of the hipsters, and then realize that is not for them. Then they bail and maybe go play Somewhere [Else Tavern] on Friendly Avenue.”
“So I got to like ask all my friends if they have scarves and stuff they can let us borrow,” frontman Louis Money said.
Handlebar mustaches, thick-rim glasses and of course skinny jeans will more than likely be apart of the band’s new look in this upcoming video. Money also said the video would feature a shower scene involving himself and bandmate Brian “Bull” Bentley, who recently appeared on the cover of Everything Music Magazine in February.
Jordan said he wants to feature Tate Street, local fans, and iconic Tate Street businesses. “We are going to feature classic businesses on Tate Street,” he said. “Iconic places that people will know.” Money said everyone who wants to should participate because he believes everyone who lives in Greensboro has a tie to Tate Street in some way.
“It is more of a local video, local feel,” Jordan said. “So that people in [the video] share with their friends and it would be more like a party. Everyone in this community can be apart of this video.”
Jordan and Trailer Park Orchestra would like to invite anyone who would like participate to come to Tate Street (Jordan did not say a specific location but that “you’ll find us there,” referencing his camera crew and the band) at 8 a.m. on April 21 in “their best hipster outfit.”
Jordan said a line in the song is “I want to be a Tate Street Hipster,” and he plans for people who participate to lip sync this line of the song, like in the music video for Pharrell Williams’s song “Happy.”
“I really want to get the community involved,” Jordan said. “If you ever wanted to be in a music video now is your chance. Anyone that loves TPO, anyone who loves good, punk rock come on down, have a good time, get your 15 minutes of fame.”
When I interviewed Money and the rest of the band back in October 2017, they had just recorded “Tate Street Hipsters” for the first time. Money said the song pokes fun at Tate Street and those who inhabit it constantly, but it is not intended to be malicious.
“I’ve got many fond memories of Tate Street,” Money said. “I lived like a block from there and lived in that neighborhood for years.”
Money said when he lived there, he felt the music scene was “cliquish.”
“Even people that are from Greensboro, from Tate Street, pick on the Tate Street hipsters,” Money said. “They come to UNCG for four years, and then they don’t really know anything else about Greensboro. But yet they are so ‘Greensboro.’ No offense to Tate Street, or hipsters, or [UNCG] because I have fallen flat drunk on that campus many times. I’ve had a lot of fun on Tate Street, hopefully [April 21] will add to that.”
Jordan said the video is supposed to be fun and that participants should come “overdressed as hipsters.”
Jordan said it would be his fifth music video that he has directed. On IMDb.com, he is credited with over 20 movie or T.V. titles as “miscellaneous crew” but mostly as a production assistant and second unit or assistant director. He has worked on music videos for various popular bands and names such as Daft Punk, Neon Trees, 50 Cent, Kelly Clarkson and Snoop Dogg.
“Most directors direct behind a monitor and have cameramen doing camera work,” Jordan said. “I don’t like that. I don’t think that a cameraman can really feel the muse the way I feel it. They can’t look through my eyes, so I am also the cameraman. I don’t feel like an editor can properly display or communicate the video the way I want it, so I am also the editor.”
Jordan went to Eastern Michigan University and graduated with a film degree. This isn’t the first time Jordan has worked with the Trailer Park Orchestra; he directed their last video “You Got Posted,” (named after the revenge porn website that was busted a couple of years ago featuring local celebrity and adult film star RayVeness) off the album Songs In The Key Of Drunk.
“TPO is the most real band that I have ever worked with,” Jordan said. “And they are not afraid to make fun of themselves. Which is beautiful.”
Jordan loves all the songs that TPO puts out, and he said in the near future he plans to do a couple more music videos from Deep Fried Double Wide. Tate Street hipsters will have to wait until June 1 to see the completed music video they starred in. Jordan and Money said it would be available to watch on the band’s Youtube page.
Katie Murawski is the editor of YES! Weekly. She is from Mooresville, North Carolina and graduated with a bachelor’s degree in journalism with a minor in film studies from Appalachian State University in 2017.