The Arts

CARS 3 PROMO ROLLS INTO GREENSBORO

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Among the summer blockbuster hopefuls roaring into multiplexes this summer, Disney/Pixar aims to reap a fair share of box-office bucks from Cars 3, the third (thus far) in the popular big-screen trilogy, and the studio is hitting the road nationwide to promote its latest animated extravaganza with Cars 3: Road to the Races.

This special event, which is free and open to the public (of all ages), will come to the Mack Trucks Brand & Product Line track in Greensboro on May 18. There will be free giveaways, special activities,   a sneak peak at the upcoming film, and likely a few surprises along the way.

There will be life-sized models of the most popular Cars (including principal speedster Lightning McQueen) that you can pose for pictures with. Alamo Rent A Car will present a street art booth featuring a giant coloring mural featuring the stars of Cars 3 and offer a collectible color pencil-pack souvenir, Coppertone is sponsoring a racing pit crew encouraging fans to participate in tire-changing activities and photo-sharing opportunities, Crest Toothpaste and Oral-B offer fans the chance to create a digital Cars 3 postcard and get Cars-themed oral products, Dole will supply delicious fruit and vegetable smoothies and recipes inspired by the film, Mattel Toys has designed a special interactive play area with new play sets featuring animated locations from the film, as well as a display of die-cast model racers from the sport’s illustrious history.

Attendees will also be treated to a special preview of Cars 3 in the “Cinetransformer” Mobile Movie Theater. Additionally, the sports national youth program NASCAR Acceleration Nation will reveal the science behind NASCAR racing, and elements from the NASCAR Hall of Fame offer a fun and informative glimpse into the history of NASCAR racing.

The original Cars (released in 2006), which marked Paul Newman’s final screen performance (and his biggest box-office hit), earned Oscar nominations for Best Animated Feature and Best Song (“Our Town”), won the first Golden Globe Award for Best Animated Feature Film, and grossed over $450 million worldwide. The inevitable sequel, released in 2011, was the first Pixar film not to receive a single Oscar nomination, but grossed over $560 million worldwide. Then came the animated Disney Channel series “CarToons.”

On June 16, Cars 3 opens in theaters nationwide. Once again, Owen Wilson provides the voice of veteran race-car Lightning McQueen, whose reign as champ comes to an end at the hands – and wheels – of a hot-shot new rival, Jackson Storm (voiced by Armie Hammer). Clearly, a high-speed comeback is in order!

Cars 3 reunites much of the voice-over talent from the earlier installments, including Bonnie Hunt, Richard “Cheech” Marin, Larry the Cable Guy, Jenifer Lewis, Paul Dooley, Tony Shalhoub, Katherine Helmond and Pixar perennial John Ratzenberger, joined this time by Nathan Fillion, Kerry Washington, Cristina Alonzo, Margo Martindale and Chris Cooper. A veritable “Who’s Who” of professional racers also contribute: Darrell Waltrip, Jeff Gordon, Chase Elliott, Kyle Petty and real-life dad Richard … and, you just might hear Paul Newman, too.

The films marks the feature directorial debut of Brian Fee, who’d been a storyboard artist on the earlier two films.

Thus far, the Cars 3: Road to the Races tour has visited such cities as Philadelphia, Chicago, Boston, New York, Miami Dallas, Denver, Charlotte and Los Angeles, and will conclude in California at Sonoma Raceway June 24-25. The life-size character cars will also be prominent on the red carpet for the film’s world premiere Saturday, June 10.

Want to go …?

The Disney/Pixar Cars 3: Road to the Races event will take place 12 pm-5 pm Thursday, May 18 at Mack Trucks Brand & Product Line, 7900 National Service Road, Greensboro. Admission is free. For more information, visit the official website: http://movies.disney.com/cars-3-tour.

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