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by Brian Clarey

Andrew Rodgers — Executive Director, RiverRun International Film Festival

www.riverrunfilm.com

Andrew Rodgers is not exactly thrilled with the appellation “Page Three model,” but his photo here shows just how far he is willing to go to make the RiverRun International Film Festival in Winston-Salem next week a success. As festival director, Rodgers oversees all operations. “Each year we kind of raise the bar for ourselves,” he says, “and my staff will tell you, it doesn’t get any easier, but the workload gets heavier every year.” Now in its 12 th year, this year the festival will celebrate more than 50 independent shorts and features from 34 countries over 11 days. “When I came in 2005 it was a four-day festival,” he says, “so we’ve definitely grown.” There are plenty of “big” small films in the lineup, he says, but plenty of smaller ones that he calls the “meat and potatoes” of the festival. “There’s two ways to get people to come,” he says. “There’s the ice cream — the fun stuff that people will recognize, like The Extra Man and Mao’s Last Dancer, those are the kids of films that we use to raise the profile. But we also have a lot of interesting smaller films.”

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