local talent

by Brian Clarey

GREWW — Recording artist/entrepreneur

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“Rap is something you do,” sayeth the sage KRS-One. “Hip hop is something you live.” That’s why so many rappers aren’t content to stay in their pigeonholes. One such artist is Winston-Salem’s Greww, who after toiling in record-label limbo released 2009’s The Heir to the Throne under his own label, Archrival Entertainment. The enterprise has grown to include services like website design for emerging artists, CD artwork and manufacturing, a social media network and a recording studio in the Camel City that aids in copyright procurement, publishing and distribution. “The recording artist should always have as much control and ownership as possible when it comes to their music.” Check out the whole shebang at