local talent

by Jordan Green

Jessica Truesdale — makeup artist

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Beauty is more than skin deep for Jessica Truesdale, a Spelman College senior and Greensboro native, who is giving 10 percent of the proceeds from sales of her True You Cosmetics beauty line to Salvation Army of High Point through Jan. 11.

“I’ve always had a business mindset,” Jessica says. “It started off as small lines, and now we’re taking it to the masses. It’s about being true and being you, embracing women and everyone’s true beauty.”

The 22-year-old entrepreneur grew up helping out her dad, plastic surgeon Dr. Gerald Truesdale. By the age of 7 or 8, she was learning the finer points of makeup artistry.

“My great-grandmother actually had a beauty business, too,” Jessica says, “so I guess it’s in my blood — the business, entrepreneurship mindset.”

To purchase True You Cosmetics or to learn more about the company, visit