PANERA BREAD TO DONATE 100% OF PROCEEDS FROM ITS ‘PIECES OF HOPE FOR AUTISM’ COOKIE CAMPAIGN APRIL 23-29 TO AUTISM SOCIETY OF NORTH CAROLINA
CENTRAL AND WESTERN NORTH CAROLINA – April 16, 2018 – Covelli Enterprises, the largest franchisee of Panera Bread, is proud to announce the launch of its “Pieces of Hope for Autism” cookie campaign during Autism Awareness month in its newly acquired North Carolina cafés. Monday, April 23 through Sunday, April 29, 100% of the proceeds from all ‘Pieces of Hope’ cookie sales will be donated to Autism Society of North Carolina The puzzle piece cookie, made from Panera Bread’s famous shortbread and topped with sweet white icing and an edible sugar decal, has been specially designed to represent the symbol for autism and will be sold in all cafes in Greensboro, Winston-Salem, High Point, Burlington, Kernersville, Clemmons, Hickory, Boone, Salisbury, and Mooresville.
While this is the first year for the campaign in the North Carolina cafés, Covelli Enterprises has hosted “Pieces of Hope for Autism” cookie sales in its other markets since 2010. Since then, the company has donated more than $1.4 million to autism organizations in the areas it serves, and through this year’s campaign the company expects that total to surpass $1.7 million with the addition of the North Carolina, South Carolina and Georgia markets. The company acquired 22 cafés in South Carolina and Georgia at the end of the 2016, and acquired 15 more in North Carolina in May of 2017.
“We’re excited to launch the ‘Pieces of Hope for Autism’ campaign in our newly acquired North Carolina market, because I know how much good this campaign does in our communities,” said Sam Covelli, Owner/Operator of Covelli Enterprises. “This special cookie campaign allows us to make such a positive difference in the community, which is what we aim to do every day through our products and our bakery-cafes.”
Throughout the month of April, Panera Bread will also be collecting Community Breadbox donations at the registers of all of its local cafés to raise additional funds for the cause as part of its Covelli Cares community support.
Panera Bread is encouraging ‘Pieces of Hope’ campaign supporters to share photos of their cookies on social media using #everycookiecounts. Cookies may be pre-ordered online at www.covelli.com/autism. The cookie was reformulated in 2016 to align with Panera Bread’s clean food policy. It is made completely free of any artificial colors, flavors, additives or preservatives.
Panera Bread hosted an internal t-shirt design contest for its employees as part of this year’s campaign. The t-shirts that will be worn by staff inside all participating Covelli-owned Panera Bread cafés during the week-long cookie sale was designed by a member of the Panera Bread baking team in Amherst, Ohio.
About Covelli Enterprises – PANERA
Covelli Enterprises operates more than 300 Panera Bread bakery-cafés in eight states. Headquartered in Warren, Ohio, Covelli Enterprises is the single largest franchisee of Panera Bread, LLC. In 2017, Covelli Enterprises donated more than $32 million to hunger relief agencies and non-profit organizations through Covelli Cares. www.covelli.com
About Covelli Cares
Covelli Cares is Covelli Enterprises’ promise to strengthen and improve lives in the communities it serves through community donations, corporate giving, fundraising promotions, partnerships with local non-profit organizations, and local volunteer activities. 100% of all donations to Covelli Cares will benefit non-profit partners in the communities Covelli Enterprises serves.