Theatre Alliance to Perform Sunset Boulevard

(Last Updated On: October 28, 2016)

sunset-boulevard-at-taPHYSICAL ADDRESS: Theatre Alliance, 1047 Northwest Blvd; Winston-Salem, NC





Music by Andrew Lloyd Webber

Lyrics and Book by Don Black and Christopher Hampton

 This 1995 Tony Award-winner for Best Musical is based on the classic 1950 American film noir and features the music of Andrew Lloyd Webber.

Sunset Boulevard weaves a magnificent tale of faded glory and unfulfilled ambition. In Hollywood in 1949, former silent movie star Norma Desmond longs for a return to the big screen, having been discarded by tinsel town with the advent of “talkies”. Her glamour has faded in all but her mind. When she meets struggling Hollywood screenwriter Joe Gillis in dramatic circumstances, their subsequent passionate and volatile relationship leads to an unforeseen and tragic conclusion.

Charlene Cole is starring as Norma Desmond, a role originated by Patti LuPone, played on Broadway by Glenn Close and Betty Buckley, and featuring several lush Andrew Lloyd Webber ballads. Says Cole, “Playing Norma Desmond is a dream role for most any actor. Never in my wildest dreams did I imagine I would ever have this opportunity, and I am more than honored to take on the challenge.”

Craig Faircloth plays down on his luck writer Joe Gillis, a demanding role that barely lets him leave the stage. Like Cole, Faircloth considers this show to be on his bucket list, and one that’s especially appropriate for the time. “The show highlights the challenge that we all face dealing with growing older,” says Faircloth. “The ‘loss’ of our youth is very compelling, especially in this day of trying to achieve perpetual youth. I think the show has a great lesson about embracing each era of your life and making the best of it.”

Faircloth also says, “For anyone who doesn’t know this musical, I think they will be taken aback by the gorgeous music and the level of emotion portrayed. Not many shows have multiple showstopper songs; this one has at least four. I look forward to being able to help bring this experience to the Theatre Alliance.”

Says Theatre Alliance Artistic Director Jamie Lawson. “Theatre Alliance welcomes the arrival of Sunset Boulevard to our stage. Andrew Lloyd Weber’s gorgeous score matches this unique story magnificently and, together, they create a perfect theatrical storm!”

 “A glorious, grandiose production. The eye-popping starts the minute the curtain rises. Lloyd Webber’s music is as lushly melodic as anything he’s written.”

— Michael Kuchwara, Associated Press


“The show’s a hit. Lloyd Webber’s most shamelessly and artfully constructed score. It offers two of Lloyd Webber’s best songs in ‘With One Look’ and ‘As If We Never Said Goodbye’… Radiant.”

— Michael Walsh, Time Magazine

“Wonderfully entertaining. Lloyd Webber and his colleagues have reinvented the movie as a romantic musical spectacle. It’s a show that, like Phantom, demands his floridly romantic music…

Sunset Boulevard has become a celebration of the outsized glory of Hollywood.”

— Robert Feldberg, The Record

The Theatre Alliance production is directed by Jamie Lawson and musically directed by Rick Hendricks. The cast stars Charlene Cole as Norma Desmond and Craig Faircloth as Joe Gillis, supported by Troy Hurst as Max, Ann Davis-Rowe as Betty, and an ensemble of familiar and new Theatre Alliance faces.


Performance Dates:

Friday, November 11, 2016 at 8 pm

Saturday, November 12, 2016 at 8 pm

Sunday, November 13, 2016 at 2 pm

Thursday, November 17, 2015 at 8 pm

Friday, November 18, 2015 at 8 pm

Saturday, November 19, 2015 at 8 pm

Sunday, November 20, 2015 at 2 pm


Tickets to Sunset Boulevard are priced at $18 for Adults and $16 for students/seniors. There is also a $2 per ticket discount available for groups of 10 or more. Tickets to Sunset Boulevard may be purchased in person at the Theatre Alliance Box Office (Fridays from 12:30-3:00 p.m.), online at or by calling Brown Paper Tickets at (800) 838-3006. Please call Theatre Alliance at (336) 723-7777 with any questions about this or future shows.


Student Rush: $14 before any performance. Tickets will go on sale five minutes before show time. MUST show current, valid student ID. Attendees must wait in a standby line until 5 minutes to show time, at which point, available seating is released. Tickets may not be reserved for Student Rush, under no circumstances; they must be purchased at the Box Office, 5 minutes prior to that day’s performance. Limit one ticket per student. All seats subject to availability.