white noise

by Jordan Green

Old and new media converge in Draft Trader Joe’s campaign

Trader Joe’s, whose specialty food products are a stable of Christmas, birthday and care packages across the nation, has inspired a recruitment drive in the Triad. On Sunday, News & Record staff writer Mike Fuchs documented a pilgrimage with his wife to the franchise’s Chapel Hill store and proved himself a crusading reporter by including a link to the company’s location request form on his blog. Meanwhile, a Bring Trader Joe’s to Greensboro group has been established on Facebook that has so far attracted 567 members. Fuchs went to the trouble of checking new building permits and calling the company spokeswoman to see if a rumor circulated on the

News and views from inside the media bubble website indicating that a store was slated for the Gate City this spring was true. It wasn’t, but that doesn’t seem to be dampening the zeal of its fans. — JG

Frank Deal RIP

Frank Deal, a beloved Triad weatherman for nearly 30 years, died Sunday at age 84. Deal’s down-home humor and warm approach, delighted WGHP-TV viewers from 1969 until his retirement in 1996. A Tuesday article in the High Point Enterprise reminded us that, in addition to his jokes, many viewers remember the time Deal had laryngitis but still managed to go on the air by acting out the entire forecast without saying a word — a feat that earned him a rousing ovation from co-workers when he was done. — CW