white noise

by Brian Clarey

News and views from inside the media bubble’ 


Believe me, I take no pleasure in relaying the fact that the Charlotte Observer reported Monday that it would be shedding 20 jobs, including five in the newsroom, as well as adding weeklong furloughs for all salaried employees. This comes on the heels of layoffs at the Raleigh News & Observer and the Winston-Salem Journal, which may speak well for the bottom line — which I doubt, but more on that in a sec — but is terrible news for not only the cities these papers serve but for all North Carolinians, who will have fewer journalists to rely upon when it comes to reporting on our elected officials, our culture and our institutions. It also comes at just about the same time the Democratic National Committee announced Charlotte as the location for the 2012 Democratic National Convention. It’s too bad, really. A newspaper is a product like any other, but newspaper companies don’t actually sell newspapers. Not really. Newspapers sell eyeballs, and advertisers rent space in the paper to get in front of those eyeballs. The eyeballs come because they want to read the paper, which should be full of interesting, accurate, useful and important information. As of this week, there will be five fewer voices contributing to the newspaper charged with covering the biggest city in the state.