Wrangler and Cone Denim Host Design Contest for Sculpture Series Honoring “Jeansboro”
Localstudents invited to decorate statues for display throughout downtown Greensboro
In celebration of the unique heritage and lasting significanceof the community’s textile industry, and the classic American blue jean, WranglerÂ® and Cone Denim havepartnered to develop a series of sculptures, designed and decorated by localstudents, that allow Greensboro to proudly establish its identity as”Jeansboro.”
Lastfall, Wrangler hosted the first annual Jeansboro Day to celebrate this storiedhistory and unveiled a concept to create 3D jean statues that will serve aslasting symbols of the community’s legacy. Local student artists and designers enrolledin high school or college in Guilford County are invited to contribute theircreative visions to the project by submitting original design concepts.
Designentries will be evaluated by a panel of judges, comprised of Wrangler and ConeDenim employees, who will select winning artists to bring their designs to lifeby painting the statues. The decorated statues will be installedthroughout downtown Greensboro this summer, giving the community an inspiredartistic expression of its history as a pioneer of the worldwide denimindustry.
“Blue jeans have become an engrained part of our common experience,from our American agricultural and Western heritage to rock n’ roll and highfashion,” said Craig Errington, Wrangler, vice president of marketing. “This isan exciting way for all of the incredibly talented students in our area to havea chance to put their stamp on a very special legacy here in Greensboro and thegreater Triad.”
Kara Nicholas, vice president product design + marketing for ConeDenim, added, “We are very excited to participate in this project as furthertribute to Cone Denim’s 125-year legacy in Greensboro, and to share Americandenim’s rich history and global appeal with our community.”
Design concepts for the jean statues may fall within one of thefollowing categories:
Â· Greensboro/Triad: Celebrate what makes our homeso special â€“ for example, is it ACC sports, local RevolutionaryWar history, our textile industry heritage, or something else?
Â· School Pride: Show your loyalty and passion bypaying tribute to â€“ for example â€“ your team or mascot, schoolhistory, educational specialties or notable alumni.
Â· Original Themes: Tell a visual story that makesa connection â€“ for example, maybe it’s NorthCarolina pride, authentic Americana, the natural beauty ofthe Piedmont, the power of family and community, or how blue jeans haveinfluenced our culture.
Students can learnmore about the opportunity and submit entries online at JeansboroDesignContest.com.Submissions will be accepted starting today through April 29, and the 15winning entries will be announced mid-May.