SARAH SCHNEIDER-BLUES DESIGNER
Sarah Schneider got a head start on her post-collegiate career last week. The senior majoring in graphic design at High Point University won the Piedmont Blues Preservation Society’s poster design contest.
The bubbly designer could hard contain her euphoria on April 1 as she was announced the winner in front of a noisy crowd of blues lovers at Natty Greene’s second floor pub in Downtown Greensboro.
No it wasn’t an April Fool’s joke. Her crisp design was elegant in its simplicity, with complimentary colors of light blue and brown bringing attention to the musical point of it all.
“I wanted to stick with just a couple of colors so it didn’t get too busy,” Schneider said this week. “With all the text it runs that risk, so I wanted to stick with a couple of colors.”
Schneider said her brother, a UNC basketball fan, inspired the light blue design.
A professor at HPU alerted her to the poster design contest, and needing a few more projects for her portfolio, Schneider decided to give it a go. She started with simple vector designs after researching past poster contest winners, before adding a script font across the top.
“I wanted to make sure my design fit for what they wanted but also was its own,” she said. “I love old script fonts, I think they add an elegant class of design.”
Schneider is currently in the hunt for a post-grad job, but she’s not rushing things. The Oak Ridge native said she hopes to find the perfect fit, and is applying at a variety of ad agencies, design studios and magazines.
Winning the poster design contest, which means her design will be the official logo for this year’s Piedmont Blues Festival on May 16 at Greensboro’s Barber Park, was “a fantastic honor,” Schneider said.
“I was absolutely blown away. I didn’t think I would get picked,” she said. “Being able to see it in real life, especially since I am about to graduate, gives me the confidence to know in the real world that my designs will be seen.” !