An Anniversary 15 Years in the Making: 1618 West Celebrates Milestone; Adapts Name
GREENSBORO, N.C., June 19, 2019 – A lot of significant things happened in 2004. Facebook was launched, “Friends” aired its final episode and the Boston Red Sox finally won the World Series. And in Greensboro, a new upscale restaurant —1618 West Seafood Grille — opened that would become an award-winning establishment with devoted patrons as far away as New York and California.
The name denoted not only the location at 1618 West Friendly Ave., but also the overarching tone of the menu – fresh seafood delivered to its door six days a week. The restaurant became known for its flavorful and consistent regional cuisine and accolades soon followed. In 2012, Chef George Neal won the Fire in the Triad culinary competition. And in 2016, the restaurant was mentioned in Zagat’s “Under-the-Radar Southern Food Destinations,” the same year Proprietor Nick Wilson was named to the Triad Business Journal’s 40 Under 40.
Many things have changed during the restaurant’s 15 years in business — an expanded menu, sibling restaurants and a catering business — and it’s time for a facelift, brand wise.
“It’s a significant milestone in the life of a restaurant, and a good time to make updates and celebrate the success of our team’s tenure,” said Proprietor Nick Wilson.
For consistency among the restaurants, 1618 West Seafood Grille will join its sibling restaurants with a location-based name, 1618 West, and a new logo reflecting the change.
“1618 thrives because of the support, both received and given, in each of the neighborhoods it inhabits,” said Wilson. “It just seemed natural to adapt the name with location-based branding.”
The new branding can be seen starting in July on menus, promotional items and exterior signage.
About 1618 West
The award-winning 1618 West is a upscale restaurant located in the heart of North Carolina’s Piedmont Triad with an emphasis on fresh seafood, regional cuisine and new world wines. A favorite of locals and visitors, it always tops the area’s list of must-visit restaurants.
Since its opening in 2004, Proprietors Nick Wilson and George Neal have been lauded for their food, their philanthropy and the restaurant culture they’ve created in the city of Greensboro.
1618 West prides itself on being an active member of the local community, supporting education, arts, equality and health issues that better the lives of its employees and patrons.