Chef Pierce to take helm at Marshall Free House in Greensboro
Local star chef Jay Pierce is headed back to the Triad. After a brief stint with Rocksalt in Charlotte, Pierce, who formerly worked for Lucky 32 Southern Kitchen, has been lured back to Greensboro to become Executive Chef of The Marshall Free House, a UK-inspired Gastropub and flagship restaurant for the Marty Kotis company, Kick Ass Concepts. Pierce will begin his new role on September 22 at MFH, but Kotis says the chef will eventually oversee all of the restaurants in the group, including Darryl’s Wood-fired Grill, Burger Warfare and Pig Pounder Brewery. “We’re really excited to be able to convince him to come back to our area,” Kotis said. “Jay will be able to offer his team members the opportunity to grow and move up within the company with what we are doing in Greensboro, as well as any expansion in other cities.” That means Pierce will be involved in future projects as well, including a couple of new concepts that Kotis has up his sleeve, like the new beer garden and speakeasy that will be located near the Railyard in Downtown Greensboro and an Argentine Restaurant & Tapas spot called the Vineyard Grill, which will be located behind the Village Tavern off of Battleground Avenue. Kotis is also toying around with the idea of a savory biscuit place, also in the newly dubbed “Midtown” area. In the future, Kotis says we should also see Pierce overseeing an anticipated Midtown Farmers Market, an urban-type outdoor market featuring local produce and provisions.”Jay (fits) with what we want to do with our restaurants,” Kotis said. “He’s always been one of my favorite chefs. And when he worked for Lucky 32, we didn’t want to pull him away from what he was doing there. But when he left for Rocksalt, I thought there might be a way we could bring him back. He was fair game.” But, Kotis says, Pierce was still chosen from a number of well-noted chefs from across the country”¦major cities like New Orleans, Orlando and Las Vegas. “Now his direction will be to take MFH to a new level and add more funky gastropub fare, mixing it up to add other ethnicities, as well as some Southern food,” Kotis said. “And, with his recent experience, we know he’ll up our seafood game.” Pierce also joins Quaintance-Weaver alum, Bart Ortiz, who’s now the President and COO at Kick Ass Concepts.