Downtown Greensboro, Inc Announces Four New Hires
GREENSBORO, NC – Downtown Greensboro Incorporated President/CEO Zack Matheny has announced the selections of Sarah Healy as DGI’s new Director of Operations, Joy Ross, Director of Finance, Keith Holliday, Development Associate, and Stacy Calfo, Director of Marketing. The new hires signal an increase in staff support to continue DGI’s mission to lead the development of the center city as a prosperous and vibrant urban center.
Healy, who officially starts her new role on October 22, recently served as communications specialist for the City of Greensboro and was the City’s first Public Records Administrator in 2014. Previously, she was the assistant project manager for the Greensboro Performing Arts Center Task Force, a city-wide group responsible for determining the feasibility of what is now the Steven Tanger Center for the Performing Arts.
Prior to moving to Greensboro, Healy was a legislative aide on Capitol Hill for 10 years working for US Congressman Richard E. Neal, now chairman of the Ways and Means Committee, while receiving her master’s in arts in Government at Johns Hopkins.
“I am looking forward to having Sarah join DGI’s team as she brings a unique background of working in both federal and local government,” says DGI President Zack Matheny. “Since moving to Greensboro, Sarah’s been instrumental in projects that have elevated our City and I can’t wait to see what we will accomplish together for Downtown Greensboro.”
Healy has also worked closely with arts organizations, arts funders, artists, advocates, educators, business leaders, community leaders and City officials recently serving as the city liaison on Creative Greensboro: The Cultural Arts Master Plan adopted unanimously by Greensboro City Council in December 2018.
Joy Ross has been named Director of Finance for DGI. Previously Joy served as the Director Operations and Finance for William Mangum Studio. Throughout her tenure with the studio, she managed the retail operations, licensing, and business development. In addition, she has worked with many fundraising and nonprofit efforts across the Greensboro.
Prior to working with the studio, she was an Accounting Manager with Guilford Radiology and an Accounting with Leeper, Kean and Rumley and received her Bachelor of Science degree from UNCG.
Former Mayor Keith Holliday began work October 1st as a part-time Development Associate for DGI. Holliday’s primary responsibilities include fundraising to support the numerous programs DGI administers including the Festival of Lights, Holiday Parade, Fun Fourth and other downtown programs.
Holliday recently retired form working in Raleigh with the State Department of Transportation and State Commerce Department. Prior to working in Raleigh, Holliday also led the Carolina Theatre for several years as its CEO as well as previously enjoying a long business banking career with First Citizens Bank.
Holliday is best known as helping to lead Greensboro as it’s Mayor from 1999-2007 which was preceded also by terms as an At-Large Councilperson and Mayor Pro Tem. His terms in office included the start-up revitalization for Downtown Greensboro as the heart of the city.
“DGI is fortunate to have Keith join the team with his community experience,” Matheny says. “His knowledge of our city and passion for all things Greensboro will be a huge asset to the organization and for downtown.”
Holliday is a lifelong resident of Greensboro, attending area schools which includes receiving his Bachelor of Science degree from Guilford College.
Stacy Calfo joins DGI as its newest Marketing Director following two years as a consultant to the organization. Prior to starting her marketing consulting firm, she served as Director of Marketing and Communications at both Greensboro Day School and Quaintance-Weaver. For the past two years, she has been instrumental in streamlining DGI’s graphics and branding identity, implementing the “I Found” campaign, and she’s currently leading the team responsible for redesigning DGI’s website. She will serve in a part-time role with DGI.
“Stacy has played a key role in marketing and branding downtown Greensboro. Stacy’s keen sense of strategy is invaluable in continuing downtown’s momentum.” Matheny says.
“All four of our new hires are highly respected in their fields and their addition to the organization signals exciting growth and changes ahead for Downtown Greensboro,” adds Matheny.