GREENSBORO-BASED BISCUITVILLE ROLLING INTO FAYETTEVILLE MARKET IN 2019
GREENSBORO, N.C. Biscuitville FRESH SOUTHERN®, a beloved family- owned restaurant widely known for its authentic, southern-style breakfasts, will enter the Fayetteville market with two restaurants to open mid-year 2019 followed by an additional two restaurants later in the year, pending approval by local authorities. The first restaurant will open in the Spout Springs area late spring 2019 at the intersection of NC Hwy. 24 and NC Hwy. 87, and the second will open mid-summer on Grove Street in Fayetteville.
First New Market Expansion for Beloved North Carolina Restaurant Company in a Decade
“My father Maurice founded our company in 1966, and stores originally sold bread and pizza. Years later, the company introduced biscuits during the morning hours. The reception of the homemade biscuits was so great that my dad decided to transition the restaurant’s core product from pizza to biscuits, and the Biscuitville brand was born,” Biscuitville Chief Executive Officer Burney Jennings said. “Biscuitville remains family owned today, and we’re headquartered not too far away from Fayetteville in Greensboro.”
“Biscuitville sets itself apart from competitors by offering signature made-from-scratch biscuits baked fresh every 15 minutes by an expert biscuit maker,” Jennings said. “Our restaurants are carefully crafted to be warm and welcoming for a comfortable, family friendly dining experience. I think the new friends we make in the Fayetteville area will feel right at home at Biscuitville the moment they walk in for the first time.”
Biscuitville, which has 55 restaurants in North Carolina and Virginia, has remodeled dozens of its existing locations during the last three years as part of a growth phase for the company and has also introduced several new, innovative menu items, such as the Spicy Chicken and Honey Biscuit. All of Biscuitville’s new restaurants, the remodeled locations, and new menu items are built on Biscuitville’s foundation of serving fresh, scratch-made food using locally sourced ingredients, including custom-milled flour from Henderson; country ham cured in Wilkesboro; coffee from Concord; eggs from western North Carolina; all-natural chicken from Mt. Airy, Georgia; and pickles from Mt. Olive.
“Our company has been on a growth trajectory for several years, including opening new restaurants in existing markets,” Biscuitville President Kathie Niven said. “We very carefully evaluated several markets for possible expansion and concluded that Fayetteville is the perfect place to continue our growth. The Fayetteville market is our first new market in a decade, and we plan to open four Biscuitville restaurants in this market by the end of 2019.”
As part of its new restaurant design, which Biscuitville introduced in 2015, Biscuitville features a large biscuit window, which allows guests to view the biscuit-making process. This feature is so iconic to Biscuitville’s brand, the company proudly posts Home of the Biscuit Window Since 1966®in front of its biscuit makers. In addition to the biscuit window, other highlights of the new Biscuitville restaurants in the Fayetteville market will include:
- Exterior features resembling a reclaimed southern barn, with a tin roof, barn doors and gooseneck lights
- Interior features that combine a modern look and feel with southern heritage through industrial hardware, blue painted ceilings inspired by southern porches, and mixed materials like wood, metal and tile
- Large photos and artwork that capture scenes of the local neighborhood and community
- New cushioned seating and custom wallpaper
- An enhanced beverage area with expanded drink options, including Salisbury-based Cheerwine®
- Conveniences such as free Wi-Fi, electrical access for devices and large-screen TVs
For more information about Biscuitville FRESH SOUTHERN, visit the company’s website at biscuitville.com.
About Biscuitville FRESH SOUTHERN®
Headquartered in Greensboro, North Carolina, Biscuitville FRESH SOUTHERN® is a family-owned company serving authentic Southern food made fresh daily from locally sourced ingredients. Known as the Home of the Biscuit Window Since 1966®, Biscuitville serves scratch-made biscuits baked fresh every 15 minutes. The company was founded in 1966 when owner Maurice Jennings opened two pizza restaurants in Burlington. Using a family recipe, he later added fresh-baked biscuits to the menu—which proved so popular, the brand evolved to become Biscuitville. Today, the company sources its ingredients from other local and family-owned partners to serve guests the classic Southern breakfast. Biscuitville employs over 1,200 people and operates 55 restaurants in North Carolina and Virginia, serving breakfast all day from 6 a.m. to 2 p.m. For more information, visit Biscuitville.com.