High Point Theatre campaigns for new projection system
For 40-years, High Point Theatre has been well-known for being a place for great live entertainment such as plays, concerts, and dance programs. However one thing that is missing from this iconic theatre is a projection system that will take the auditorium to the next level, allowing for more uses of the venue. High Point Theatre opened in 1975 and serves the Triad as a premier live performance venue. The theatre is currently owned and operated by the City of High Point and hosted many events over the years. For 37-years the theatre has been home to the NC Shakespeare Festival and the annual host of the Miss NC-USA Pageant. The venue also provides use for local performance groups and talent to showcase their art. The theatre features three art galleries operated by the Theatre Art Galleries, a primary provider of visual arts to the High Point community. High Point Theatre recently kicked off a project to purchase a newer, state-of-the-art projection system that will transform the use of the venue allowing for more events, festivals, and tourism attraction to the High Point community. The project entitled “High Point Theatre Projector” anticipates to convert the theatres current projector system to a high-end digital system. Under the guidance of David Briggs, the director of High Point Theatre, this project strives to bring about greater things for downtown High Point and the Triad. Briggs initiated the project after receiving a Facebook post from Jason Oliver Nixon at Madcap Cottage in High Point wondering why there weren’t films being shown in downtown High Point. After discussing the need for a higher quality projection system, Briggs, with the help of Meredith Kovach and the non-profit organization Friends of the High Point Theatre, put together the Indiegogo campaign. Since this is the first time Briggs has taken part in such a project, there was a learning curve as to how generate publicity. Kovach composed a video package to help spread the word and now the campaign has received pledges from IMC and several individuals and organizations who have contributed to the $6,000 raised thus far. Currently the theatre has a 4k digital projector which works well with business presentations and is capable of showing some movies in a smaller room. However, the theatre wants to give the 1,000-seat auditorium the full movie experience as well as provide touring artists and clients with the benefits of a high quality projection. The Digital Light Processing projector could fulfill these demands. Digital Light Processing projectors (DLP) first appeared on the markets in the 1980s and are simpler because they require less maintenance compared to older projection systems. High Point Theatre is looking to purchase a DLP digital projector with a caliber of 10k (10,000 lumens), which will offer a much higher resolution compared to the current system. The total cost of the project is about $50,000. The theatre also intends to revamp the auditorium with a new projector screen. Inspiration for this project was drawn from various successful film programs at venues such as Carolina Theatre in Greensboro, Paramount Theatre in Goldsboro, and Manship Theatre in Baton Rouge, Louisiana. “All of these are amazing performing arts venues that are also capitalizing on attracting an audience by using film. We think that this will help bring more folks to downtown High Point. Most theatres don’t serve craft beer, wine, or have reasonably priced concessions, that is something we will have,” said Briggs. The funding goal has been set to the end of October, if not sooner. Once the funds are obtained, it could take up to six weeks to complete the projector and screen installations. Any additional funds will go toward the rental and marketing of the film series. The High Point Theatre is located within the International Home Furnishings Center at 220 East Commerce Avenue, High Point, NC 27260. Donations to the Indiegogo campaign can be made at https://www.indiegogo.com/projects/high-point-theatre-projector/x/11734809#/story or if you choose to make a direct donation to the Friends of the High Point Theatre, you may do so via check and mail to: Friends of HPT, PO Box 714, High Point, NC, 27261. Include “theatre project” in the memo field. All donations are tax deductible.