High Point University Students Explore Marketing in Spain During ‘Maymester’ Trip
HIGH POINT, N.C., June 6, 2019 – High Point University students in the Earl N. Phillips School of Business are learning the tricks of the marketing trade in Spain during a four week “Maymester” trip.
Dr. Miguel Sahagun, assistant professor of marketing, and Dr. Cindy Hanson, associate professor of marketing, are leading the students through their study abroad experience. HPU Global Experience programs, also known as “Maymesters,” are short-term study abroad opportunities allowing HPU students to travel within the U.S. and internationally to learn about different cultures through real-world experiences.
During their time in Spain, students are combining their classwork study with experiential learning. Hanson and Sahagun are utilizing space in the University of Salamanca to teach classes Monday through Thursday and travel on the weekends to different regions of the country to expose students to various marketing practices.
In the beginning of their trip, HPU students traveled to the city of Salamanca where they visited the Roman Bridge. While visiting the famous landmark, the students learned about the construction and how it connects to the history of the city and other various sites.
While in Salamanca, the students took part in a cooking lesson at the University of Salamanca. Under the guidance of the university’s chef, the students prepared traditional dishes.
“Being able to immerse ourselves in the business practices and culture of the country of Spain is what truly makes this trip so unique,” said Patrick Horn, a marketing major and sport management minor at HPU.
The students visited the Cathedral of Guarda in Guarda, Portugal. There, they learned about the history of the Catholic church and architectural styles of the building. They also traveled to Segovia, Spain, to visit Alcazar of Segovia, a medieval castle, where they learned it was the inspiration for Walt Disney’s castle in the story “Snow White.”
“In the classroom, we talk about the importance of history and culture, but it really comes to life for the students when they experience these historic sites in various experiential activities,” said Hanson. “It is so rewarding to see the students’ understanding grow through these experiences.”
The students’ “Maymester” trip in Spain will continue through June 8.
TOP PHOTO: High Point University students visited the University of Salamanca, where they met with the university chef and learned how to cook traditional dishes
At High Point University, every student receives an extraordinary education in an inspiring environment with caring people.® HPU, located in the Piedmont Triad region of North Carolina, is a liberal arts institution with 5,200 undergraduate and graduate students. It is ranked No. 1 by U.S. News and World Report for Best Regional Colleges in the South, No. 1 for Most Innovative Regional Colleges in the South and recognized for Best Undergraduate Teaching in the South. The Princeton Review named HPU in the 2019 edition of “The Best 384 Colleges” in the nation, as well as Best-Run Colleges (No. 19), Best College Dorm Rooms (No. 5), Most Beautiful Campuses (No. 18) and a Great School for Communication Majors and a Great School for Business/Finance Majors. For eight years in a row, HPU has been named a College of Distinction with special recognition for business and education programs, and The National Council on Teacher Quality ranks HPU’s elementary education program as one of the best in the nation. The university offers 60 undergraduate majors, 64 undergraduate minors and 13 graduate degree programs. It is a member of the NCAA, Division I and the Big South Conference. Visit High Point University on the web at highpoint.edu.