Local Icons Biscuitville and Cheerwine Come Together
After years of existing side-by-side as iconic, family-owned Southern institutions, Biscuitville FRESH SOUTHERN® (biscuitville.com) has finally joined forces with fellow local brand Cheerwine®. Starting this summer, Biscuitville will serve Cheerwine at most of its restaurants throughout North Carolina and Virginia. Biscuitville is known for its authentic, Southern-style breakfasts and fresh, scratch-made biscuits. Cheerwine is the legendary soft drink beloved by generations in the South.
Like Biscuitville, Cheerwine was born and raised in North Carolina. And they have more in common. Both brands are enjoying landmark birthdays: Cheerwine is celebrating its 100th anniversary this year, and Biscuitville has been celebrating its 50th anniversary for the past year.
“We’re incredibly pleased that Cheerwine is now a member of Biscuitville’s growing family of local partners. When thinking about adding Cheerwine to our beverage selections, we looked at ourselves and thought, ‘Why didn’t we do this a long time ago?’ After all, both companies have been neighbors in North Carolina for generations,” said Burney Jennings, Biscuitville CEO. “We are particularly happy to be introducing Cheerwine at Biscuitville during the year that the soft drink is celebrating its 100th anniversary. From all of us at Biscuitville, Happy Birthday to our new friends at Cheerwine!”
“Just like Biscuitville, Cheerwine is a proud part of the fabric that makes up our collective Southern heritage,” Cheerwine Brand Manager Joy Harper said. “A fresh, hot biscuit from Biscuitville paired with an ice-cold Cheerwine is a perfect combination. We’re looking forward to being partners with Biscuitville for many years to come and are pleased to make Cheerwine available to our loyal fans who dine at Biscuitville.”
For more information about Biscuitville FRESH SOUTHERN, visit the company’s website Biscuitville.com.
About Biscuitville FRESH SOUTHERN® – Headquartered in Greensboro, North Carolina, Biscuitville FRESH SOUTHERN® is a family-owned company that offers guests an authentic Southern-inspired dining experience. Known as the “Home of the Biscuit Window Since 1966™”, Biscuitville offers genuine Southern hospitality and makes food the old-fashioned way. Biscuitville uses fresh, authentic ingredients, sourced locally whenever possible. The company was founded in 1966 when owner Maurice Jennings opened two pizza restaurants in Burlington. After several years, the company added signature, made-from-scratch biscuits to its menu that were so well received, business boomed and the Biscuitville brand evolved. In 2014, the company expanded its lunch menu to include fresh-made sandwiches and sides, now available at all Triad locations. Today, Biscuitville employs over 1,000 people and operates 54 restaurants in North Carolina and Virginia. Biscuitville serves breakfast all day from 6 a.m. to 2 p.m. and offers a lunch menu from 11 a.m. to 2 p.m. at all Triad locations. For more information, visit Biscuitville.com.
About Cheerwine® – CHEERWINE: Celebrating 100 Years of Cheer. Created in 1917 by L.D. Peeler, Cheerwine is a soft drink with a flavor that always surprises. It is an iconic brand from Salisbury, North Carolina. Owned by the Carolina Beverage Corporation, the 100-year-old company is still privately owned and managed by the same founding family, five generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and CEO. Available in supermarkets, restaurants, mass merchandisers and convenience stores in select states nationwide and on the website at cheerwine.com. For more information, follow Cheerwine on Facebook at facebook.com/cheerwine or on Twitter and Instagram @drinkcheerwine.