‘MultiPOPtural’ podcast loves pop culture, Greensboro
Television shows, cartoons, music, comic books, movies, and everything on the pop culture spectrum is discussed in the Greensboro-based podcast MultiPOPtural. The podcast also emphasizes its love for the city of Greensboro, and all of its creative, nerdy and talented inhabitants.
Co-host and founder Brian Hernandez said MultiPOPtural started in April and now has more than 30 episodes, each about 30 minutes to an hour in length.
“It was something that has been on my mind for a few years now, and I am not one for New Year’s resolutions, but this year I said, you know what I want to start a podcast,” he said.
Hernandez said the podcast was something he wanted to start up because he wanted an outlet to talk about all of his favorite interests with his friends and also break into voice acting.
“At the end of the day, I wanted to do something with my close friends that involved Greensboro as a whole,” he said. “The way I like to describe it is as a group chat brought to life. Stuff we talk about on the show is stuff we talk about on a daily basis. Primarily the theme is pop culture and [that’s] how the name came to be.”
Hernandez said since most of the hosts are multicultural, he thought the name of the podcast should represent that. He came up with the name by combining multicultural with pop culture to get MultiPOPtural.
“We are really just trying to have a good time, and trying to get a lot of great friends and characters involved in the community,” he said.
Some familiar-faced guests include YES! Weekly’s promotions manager Natalie Garcia, Greensboro artist/musician J. Timber, and mural artist JEKS aka Brian Lewis.
“We are trying to bring the talented cool I believe Greensboro has, to life through this show and give them a more of a national audience.”
Other co-hosts include Jerry “Don” Edmonds, Jordan Brown, Ryan Saba and Matthew Feliciano. Hernandez said Feliciano was one of the first people he approached with his idea of a podcast. Feliciano had a heart transplant a year and a half ago, and while he was in the recovery period, Hernandez asked him if he would want to be apart of the podcast.
“He literally shot out of bed, he was like ‘yeah,’ and I was like, please lie back down,” Hernandez said with a chuckle.
Hernandez said Feliciano couldn’t join him for the first couple episodes because he was still recovering. But once he came on the show, Feliciano said that the podcast helped get him back on his feet after the surgery.
“I was intimidated,” Feliciano said upon first hearing his co-hosts on an episode. “I listened to it and the way you guys bounced off each other, I was like ‘oh I want to do this.’”
Hernandez said even though they went in without knowing much about podcasts, they feel very comfortable in hosting and producing one now. MultiPOPtural started at the recording studio, Press Play Music, in downtown Greensboro. Since then, MultiPOPtural grew and moved to a different studio. (Hernandez said they still have “nothing but love” for Press Play Music, but just needed a larger space for hosting multiple guests.) Now, they record at On The One Studio (located on East Washington Street) and are produced by audio engineer Stan Robbins.
Hernandez said their first episode was about The Walking Dead, the second episode was a review on Ready Player One, and it just went from there. He said each episode is tentatively planned and each guest is chosen based on their knowledge on a particular subject or their creative contribution to the city.
“[We] never wanted a perfect podcast,” he said. ‘We want it raw, edgy and fun.”
There is no script, Hernandez said, only a format of who goes first, and so on. He said the show has been well-received by the audience.
“One thing I love to hear from other people is that [they] can tell we are good friends,” Hernandez said. “That is what they say, ‘love the energy, and you can tell you are all good friends.’”
“When people ask what we talk about,” Feliciano said. “I tell them, whatever we want.”
“I explain it to them like, you know when you go out with your buddies, drinking or whatever, and just have a good time? Just imagine pressing record, that is what we do, and we share it,” Edmonds added.
MultiPOPtural is edited and not recorded live, which is a relief for Hernandez.
“I have stage fright, so I like that we can edit. And you can ask Stan; there are not too many edits we ask for,” he said. “The only edits we ask for is for like sound clips from movies and songs, and sponsored ads.”
Hernandez said MultiPOPtural sponsors include Gate City Growlers, Throwback Custom Cars, MVP Elite Breakerz, attorney Andrew Newman, McGee Street Country and Cocktails, and On The One Studio.
“We try to show love all over the place,” Hernandez said. “We are not one of those ‘we need money to give you a shout out’ type of thing on the show. I don’t know how many free shout-outs we give, because if we like it, we’ll talk about it.”
Among some of those places the podcasters listed off were Geeksboro, Hippo Records, and Ssalefish Comics.
“Pop culture is a way of life, whether people like it or not,” Hernandez said. “It is a big part of who we are.”
Hernandez and Edmonds said Nerdist, Drink Champs, and The Joe Rogan Experience are some other podcasts that they listen to, and that are influential to MultiPOPtural.
Feliciano said he tries to not listen to other podcasts.
“I want it to feel authentic,” he said. “I don’t want to try to shape things from something else; I want it to be authentic and original. To me, there is nothing that jells like this.”
One thing that these podcasters love more than pop culture is the city they all call home.
“Greensboro has done a lot,” Edmonds said of Greensboro’s pop culture influence. “Just drive around here, you see it all over the place, these cool murals everywhere.”
“Which we think doesn’t get enough credit,” Hernandez said of the city’s vibrant and pop culture-themed murals.
Edmonds feels that even though Greensboro is making strides in this direction, people aren’t noticing and are still taking it for granted. MultiPOPtural hopes to bridge that gap with the podcast.
MultiPOPtural will be out and around Greensboro this week at two monthly events. On Dec. 13, as a part of their movie night series every second Thursday at McGee Street Country and Cocktails, located at 113 W. McGee St., there will be an ugly Christmas sweater party along with a showing of National Lampoon’s Christmas Vacation, with trivia hosted by MultiPOPtural from 7 p.m. until 9 p.m. On Dec. 14, as a part of their NC Brews & Movie Reviews series every second Friday at Gate City Growlers, located at 1724 Battleground Ave. Ste. 103, they will be reviewing both North Carolina craft beers and the latest movies, albums, or T.V. shows that the audience wants to talk about from 6 to 8 p.m.
To learn more about MultiPOPtural, visit their website, www.multipoptural.com, or follow them on social media (Facebook, Instagram, Twitter and Pinterest @multipoptural, and on YouTube and Soundcloud as Pop Culture AF- multiPOPtural Podcast). You can listen to past episodes on their website, Soundcloud or YouTube page.
Katie Murawski is the editor of YES! Weekly. She is from Mooresville, North Carolina and graduated with a bachelor’s degree in journalism with a minor in film studies from Appalachian State University in 2017.