N.C. Folk Festival Adds World-Renowned Soul Artist Booker T. Jones to the 2019 Festival Lineup
Greensboro, N.C., July 9, 2019 – The North Carolina Folk Festival announces today that world-renowned soul instrumentalist and vocalist, Booker T. Jones, will be performing at the festival on opening night – Friday, September 6 – in downtown Greensboro.
Originally rising to fame as the frontman of Booker T. and the M.G.’s, Booker T. Jones has been performing R&B, instrumental rock,
electric blues, and soul music since he was little. His influence on modern soul music is far-reaching, especially when it comes to the organ-driven Memphis soul sound—the largest subgenre of Southern soul music.
One of his most famous songs, Green Onions, was inducted into the Blues Hall of Fame in 2018 and remains the only instrumental track on The Rolling Stone’s 500 Greatest Songs of All Time. Booker T. Jones has received 3 Grammys for his music and he is the recipient of the prestigious Grammy Lifetime Achievement Award.
“We are absolutely thrilled Booker T. Jones will be our special guest at this year’s Festival,” Amy Grossmann, Director of the N.C. Folk Festival, said. “As an icon of Southern soul music, Booker T. Jones has a timeless sound that reachesacross generations. It is a sound that lies at the roots and amid the branches of modern soul, and we are excited to welcome it and him to Greensboro.”
Though it wasn’t the first instrument he learned, Booker T. Jones has played the Hammond B-3 organ with many great musicians, such as Ray Charles, Stephen Stills, and Neil Young. His legacy is heavily tied to his work at Stax Records, which surrounded him with icons like Albert King, Eddie Floyd, and Otis Redding, all of which he created classics with. Booker T’s musical and lyrical influence in the soul and blues sphere is undeniable.
Celebrating its second year on September 6-8, the North Carolina Folk Festival will feature hundreds of artists from around the world with performances and workshops at multiple outdoor performance venues across center city and at the Van Dyke Performance Space in the Greensboro Cultural Center. The free weekend-long festivities bring thousands to downtown Greensboro for music, juried crafts, food, craft beer, and more.
The performance of Booker T. Jones at the 2019 N.C. Folk Festival is presented by Ardmore Residential and Thomas & Jill White. To learn more about the N.C. Folk Festival, please visit ncfolkfest.com. And keep up with more news on our Facebook page (facebook.com/NCFolkFestival), Twitter (twitter.com/NCFolkFestival) and Instagram (instagram.com/ncfolkfestival).
About the North Carolina Folk Festival: Produced by ArtsGreensboro, in partnership with the City of Greensboro, the North Carolina Folk Festival is one of the fastest-growing destination events in the Southeast, attracting over 150,000 people from across the U.S. to downtown Greensboro for an estimated economic impact of $15 million for each festival weekend. This year’s festival, on September 6, 7, and 8, continues as the FREE three-day event that got its start as the National Folk Festival, which was held in Greensboro from 2015–2017. In the tradition of “The National,” the North Carolina Folk Festival features performing groups representing a diverse array of cultural traditions from around the world on multiple stages, including continuous music and dance performances, a North Carolina Folklife Area featuring ongoing demonstrations, an interactive Family Area, a makers marketplace, regional and ethnic foods, festival merchandise and more. Additional information is available at ncfolkfestival.com.