NEW TACO RESTAURANT – WICKED TACO – OPENING IN HIGH POINT
High Point, NC – Fagg Nowlan and Jeffrey Lord, founders and owners of LNHM, LLC, announced today that their newly acquired franchise, Wicked Taco, will open a new location in High Point early Summer 2018, at 2005 North Main St. Unit E, with a third location set to open in downtown Raleigh later this year.
NEW FRANCHISE OWNERS BRING REFRESHED MENU AND NEW LOCATIONS
Wicked Taco is a fast-casual, taco-centered restaurant which opened its first North Carolina location in 2015 at 3928 Western Boulevard, in Raleigh. Nowlan and Lord, restaurateurs with over 60 years of experience between them, took an interest in Wicked Taco’s food long before talks of buying the business. Initially consults on tweaking the business operations, Lord says they instantly knew the food was already above par. When a Wicked Taco ownership opportunity arose, the decision was unanimous.
Taco fans across the Triad will be able to enjoy the fresh take on Tex-Mex cuisine, built around impactful flavor combinations, high-quality ingredients, and plenty of locally-sourced crisp produce. Flour and corn tortillas are made from scratch in-house daily, and then filled with rotisserie meats and roasted vegetables.
To top it off, batches of traditional Mexican salsas are prepared fresh for customers each morning.
The Wicked Taco menu has 14 signature tacos, including chicken, carnitas, beef, and seafood, as well as vegetarian and breakfast options – all made to order when the customer walks in. While choices like “Freddy Likes it Hot” (Carnitas, Habanero sauce, grilled pineapple, guacamole, pico de gallo, Jack cheese) and “Endless Summer” (Chili poblano, corn, onion, mushroom, mozzarella, frijoles, habanero sauce, microgreens) are attention-grabbing with perfectly balanced flavors, guests are also encouraged to try creating their own custom “Naked Taco”. Each Taco comes in both classic Street Size and a larger Wicked Size. Guests can complete their meal with fare like Roasted Hatch Queso, Spanish Rice, Caramelized Plantains, or even a frosty beer or margarita.
The new owners knew the food was superb, but they wanted to improve the customer experience. “You always want your customer to walk in and immediately know they are being taken care of,” says Nowlan. Wicked Taco’s menu has been reorganized and refreshed to streamline ordering; culling the excellence the restaurant already had, and combining it with the natural hospitality the Triad-natives have perfected.
Guests can expect the same enjoyable atmosphere at the High Point Wicked Taco, as at prior locations. With Tico, the fuzzy cactus mascot sporting a devilish grin, and tie-dyed shirts reading: “Think Wicked – Order Naked”, the ambiance is relaxed and fun.
“We have made one other change,” says Lord, “We’ve added a burrito.”
Wicked Taco High Point has begun construction in Westchester Square, on an endcap of Publix Super Market. The owners plan to open in late June or early July, with restaurant hours set for 11am to 9PM, Monday through Sunday. Wicked Taco’s revamped website, which will include online ordering options, and a Facebook Page are expected up in the coming weeks.