North Carolina Folk Festival Announces Kontoor Brands Will Serve as Stage Sponsor for 2019 Folk Festival on Sept 6-8
Greensboro, N.C., July 30, 2019 — The North Carolina Folk Festival today announced that Kontoor Brands, Inc. will sponsor the “Lee-Wrangler Stage” for the 2019 NCFolk Festival, which will take place in downtown Greensboro from September 6-8th, 2019.
The Lee-Wrangler Stage, one of the N.C. Folk Festival’s several outdoor stages, will host festival performers both day and night
A large street stage located at 400 North Elm Street in downtown Greensboro, the Lee-Wrangler Stage will host many talented performers during the three-day festival. At any time throughout the Festival, thousands of attendees can come and enjoy these performers on the Lee-Wrangler Stage, which will operate both day and night. Food and beverage vendors will be located on the Kontoor Brands property close to the stage.
Throughout the weekend, festival-goers will have the opportunity to see artists such as Mwenso & The Shakes, Redd Volkaert, Phil Wiggins Blues House Party, and more on the Lee-Wrangler Stage. The full performance schedule will be available on the new N.C. Folk Fest app and website in the coming weeks. Visit ncfolkfestival.com for details.
Making the announcement today at the Kontoor Brands’ World Headquarters in Greensboro were Scott Baxter, President and CEO, Kontoor Brands; Tom Waldron, VP & Global Brand President of Wrangler®; Chris Waldeck, VP & Global Brand President of Lee®; City Councilman Justin Outling; Amy Grossmann, N.C. Folk Festival Director; and local bluegrass band The Alley Rabbits who will perform at this year’s Festival.
“As proud members of the Greensboro community, it is a privilege to partner with the Festival to offer the Lee-Wrangler Stage to attendees in Kontoor’s own front yard,” said Scott Baxter, President and CEO, Kontoor Brands. “We are honored to participate in such a unique community event that celebrates American culture and the arts, both of which are deeply embedded in the Lee and Wrangler brands’ iconic history.”
To learn more about the N.C. Folk Festival, please visit ncfolkfest.com. The North Carolina Folk Festival will continue to post updates on its Facebook page (facebook.com/NCFolkFestival), Twitter (twitter.com/NCFolkFestival) and Instagram (instagram.com/ncfolkfestival).
About the 2019 North Carolina Folk Festival: Produced by ArtsGreensboro, in partnership with the City of Greensboro, and presented by TowneBank, the North Carolina Folk Festival is one of the fastest-growing destination events in the Southeast, attracting over 150,000 people from across the U.S. to downtown Greensboro for an estimated economic impact of $15 million for each festival weekend. This year’s festival, on September 6, 7, and 8, continues as the FREE three-day event that got its start as the National Folk Festival, which was held in Greensboro from 2015–2017. In the tradition of “The National,” the North Carolina Folk Festival features performing groups representing a diverse array of cultural traditions from around the world on multiple stages, including continuous music and dance performances, a North Carolina Folklife Area featuring ongoing demonstrations, an interactive Family Area, a makers marketplace, regional and ethnic foods, festival merchandise and more. Additional information is available at www.ncfolkfestival.com.
About Wrangler® & Lee®
Wrangler® and Lee® helped create the denim category and continue to define modern culture today. With 200 years of combined heritage, these two powerhouse brands are poised to generate long-term global growth through industry innovations, trend-setting design and a commitment to doing the right thing. Wrangler ® and Lee® are available in retail stores worldwide, including brand flagship stores, department stores, mass-market retailers, specialty shops and online. For more information on Wrangler® and Lee®, visit Wrangler.com and Lee.com.
About Kontoor Brands
Kontoor Brands, Inc. (NYSE: KTB) is a global lifestyle apparel company with a portfolio led by two of the world’s most iconic consumer brands: Wrangler® and Lee®. Kontoor designs, manufactures and distributes superior high-quality products that look good and fit right, giving people around the world the freedom and confidence to express themselves. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long-term value for its stakeholders. For more information about Kontoor Brands, please visit www.KontoorBrands.com..