Reynolda Names Baez Director of Marketing and Communications
WINSTON-SALEM, N.C. (JUNE18, 2019)— Kaci Baez has been named to the newly created position of director of marketing and communications for Reynolda House and Reynolda Gardens. The new position is part of an effort to focus on the entire historic district of Reynolda as a singular entity and replaces, in part, the former director of external relations position at Reynolda House.
In this new position, Baez is responsible for all marketing and communications strategies and activities under the umbrella of a growing and dynamic Reynolda brand. Key responsibilities include developing, implementing, and managing a comprehensive program of media and public relations; overseeing the development of promotional and marketing tools and strategies; and fostering close relationships with Wake Forest audiences including students, staff, faculty, and alumni.
Baez comes to Reynolda from A Child’s World Learning Centers in Winston-Salem, where she served as marketing and communications director. Earlier in her career, Baez was an account executive at Mullen Lowe Communications in Winston-Salem, a communications and marketing manager at the Yale Center for British Art, and a communications coordinator for the Yale University School of Medicine in New Haven, CT.
“Kaci’s background ideally situates her to assume the holistic view of the marketing efforts for Reynolda House and Reynolda Gardens,” Reynolda House Executive Director Allison Perkins said. “Her work for the Yale Center for British Art and the Yale University School of Medicine also makes Kaci uniquely qualified to support the integration of the Reynolda brand.”
“She also is very active in the local community, including recently being named to the board of the Junior League of Winston-Salem, where she serves as assistant vice president for communications,” Perkins added. “Kaci will be part of Reynolda’s senior leadership team as she works to implement our brand and fulfill our strategic directions as one Reynolda.”
Baez received a Bachelor of Science in public relations degree with a concentration in business administration from the University of Florida at Gainesville. She holds certifications in social media marketing and Hootsuite.
“I am very excited to be joining the Reynolda team. On my first visit to Winston-Salem, I was immediately attracted to Reynolda House and Gardens and knew it was a place I would return to often,” said Baez. “I see a lot of opportunities to grow the Reynolda brand under this new unified approach and look forward to furthering the connection between the house and gardens and the community. I am also delighted to be returning to the world of academic art museums after several years in other types of businesses.”
Reynolda, in Winston-Salem, N.C., is a rare gem among the nation’s cultural institutions and historic greenspaces. The 50-year-old museum at the center of Reynolda’s 180 acres, Reynolda House Museum of American Art, presents a renowned art collection in a historic and incomparable setting: the original 1917 interiors of the country manor of R. J. Reynolds. Spanning 250 years, the collection is an uncompromisingly selective one, a chronology of American art, with each artist represented by one work of major significance. Highlights are: Albert Bierstadt, Mary Cassatt, William Merritt Chase, Frederic Edwin Church, Stuart Davis, Martin Johnson Heade, Alex Katz, Lee Krasner, Jacob Lawrence, Georgia O’Keeffe, John Singer Sargent and Grant Wood. The collection was assembled by the unerring eye of Barbara Babcock Millhouse, granddaughter of R. J. and Katharine Reynolds. The Reynolda experience includes a free app called Reynolda Revealed; touring exhibitions in the museum’s Mary and Charlie Babcock Wing; formal gardens, conservatory and walking trails of Reynolda Gardens; and more than 25 of the estate’s original buildings repurposed as shops and restaurants in Reynolda Village. Reynolda, located at 2250 Reynolda Road, is adjacent to Wake Forest University. For more information, please visit reynolda.org. Connect at facebook.com/rhmaa and @CurateReynolda.