[Spotlight] Givesboro returns, bringing charity and solidarity to downtown Greensboro
“Givesboro shows what our locally-owned business community here in Greensboro are made of,” said Michelle Kennedy, executive director of the Interactive Resource Center and At-Large Representative to the Greensboro City Council. “It consists of compassionate folks who want to work together toward solutions to homelessness.”
“For our second year in a row, we’re working with local businesses to support the IRC, a local nonprofit that helps the homeless community, while also encouraging shoppers to come downtown to shop, save money and buy local,” said Jenn Graf, owner of Vintage to Vogue on South Elm Street. “It’s a win-win situation all the way around! Greatness is not what you have; it’s what you give.”
The collective effort organized by Graf, in collaboration with a variety of downtown and other local businesses, works in several ways.
Shoppers purchase a $10 discount card that can be presented at participating retailers, restaurants and businesses throughout Greensboro’s downtown area. Customers at those participating establishments can also make donations of small change via the Givesboro tins beside each resident’s cash register. Some participating businesses give customers the option of rounding up their sales, with the extra change going towards the Givesboro’ program.
The 2019 Givesboro Discount Card participating businesses and how the card works at each is as follows:
1618 Downtown (Round-Up Program). Antlers and Astronauts (10% off purchase). Aspen Boutique (10% off purchase). Blue Denim (10% off purchase, excluding alcohol. Boho Salon (15% off purchase). Bonchon (10% off purchase). Chez Genese (free drip coffee with purchase). Crooked Tail Cat Café (10% off purchase). Deep Roots (Round-Up Program). Elsewhere (free Saturday tour, must make a reservation ahead of time). Emerge Skin Therapy (15% off purchase and Round-Up). Greensboro Day Spa (10% off purchase). Hudson Hill (10% off purchase). Jade and Co. Salon (10% off purchase). Jerusalem Market (10% off purchase). Just Be (10% off purchase). Meraki Handmade (10% off purchase and half-off a cup of coffee). Moore Music Company (10% off purchase, excluding instruments). Oscar Oglethorpe Eyewear (10% off purchase). Polish and Threads (10% off purchase). Scuppernong Books (10% off purchase). Stolen Skate Shop (15% off purchase). Terra Blue (10% off purchase). Vintage to Vogue Boutique (10% off purchase, excluding alcohol). Vivid Interiors (15% off purchase, some exclusions apply). Undercurrent (10% off purchase, excluding alcohol). The Well Café and Juice Bar (10% off purchase). White and Wood (10% off purchase, excluding alcohol).
All proceeds from the sale of Givesboro cards, as well as tin donations and other programs, will go to the Interactive Resource Center, “Guilford County’s only day resource center for those currently facing, experiencing or coming out of homelessness.” According to IRC associate director Kristina Singleton, the organization’s day campus provides a variety of services to people dealing with those issues, including assistance getting licenses or IDs, jobs and medical care.
Givesboro discount cards can be purchased at Antlers & Astronauts, Aspen Boutique, Emerge Skin Therapy, Greensboro Day Spa, Little Brother’s Brewing, Meraki, Vintage to Vogue Boutique, and Vivid Interiors.
“The visibility this campaign provides through local businesses increases awareness of homeless issues in Greensboro and money raised will assist those most vulnerable among us,” wrote Kenney to YES! Weekly last year, when the Givesboro program was being inaugurated. “Not to mention, all money spent in a local business and as part of this campaign helps contribute to our local economy.”
“It’s very important we help each other out,” said Easa Hanhan, co-owner of Jerusalem Market. “When businesses and customers help each other, it just makes downtown a growing and better place. As the saying goes, all boats rise.”
The Givesboro campaign coincides with Triad Local First’s #BuyLocalSeason and runs through Dec. 31, 2019. For more information, check out the website.