[Spotlight] Hajinèt Beauty
A young Winston-Salem-based entrepreneur will release her own cosmetic line that promotes natural beauty on Jan. 10.
Tènijah Renèe Fant, 19, is a designer with the clothing line No Punching Bag and a graduate of the Forsyth County Urban Farm School (also known as Urban Agriculture Forsyth County CES). Fant said her line, Hajinèt Beauty, is a cruelty-free, “natural beauty line” that is an alternative to makeup.
“It promotes self-love, confidence, and self-worth in one’s own hair and skin,” Fant said. “I chose red as my brand color because it’s bold. Based on my global research, culturally, red is a powerful color. It makes you feel confident.”
Fant explained that the beauty line is composed of skincare, hygiene and hair products.
“I got interested in growing things and being more natural, so I started making my own shampoos and stuff like that,” Fant said.
Then Fant started teaching her grandparents how to make their own products, which gave her the idea to turn her passion into a business.
“There is a lot of YouTube [videos] on how to make products that you don’t see inside of stores,” she said. “So I was like, how about I sell that to everybody.”
Fant said the name “Hajinèt” is actually her first name spelled backward.
“My original name for the past three years was Red Barn; however, that name was taken,” she said. “It’s important for my brand to have a purpose and be original. I was unsure of calling my brand by my name because it might exclude other races. So, I spoke a close friend of the family, and he suggested to do my name backward.”
Fant said the first collection of Hajinèt Beauty would include the following products: soaps, scrubs, lash/brow moisturizer, shampoo, conditioner, body butter, lip balm and foam face wash.
Fant said she wants her products to be used by every race and skin type because she wants everyone to embrace their inner beauty. She said that Hajinèt Beauty’s first collection would be called “Own Your Beautiful,” because that is the message she wants her products to convey.
“It’s not makeup, I already do not like makeup,” she said. “I just did not want to put it on my skin; I feel like you are covering yourself up. When you are growing up, you already have insecurities, and you find out who you are. And makeup makes you confident, but you don’t really embrace yourself.”
Fant said her goal after she releases the line to the public is to grow it into something she can sell in big box stores such as Walmart and Target.
To learn more about Hajinèt Beauty and its products, visit the website and enter your email to be added to the email list.