[Spotlight] The W Bar and Bistro
By: Angelica Grady
Whitney Gunter took over the downtown Greensboro restaurant, The W Bar and Bistro, as owner back in 2017. Coming from Charlotte, she was initially looking for a hookah lounge-type of space to start up in the Triad. However, someone told her about a spot whose owner was looking to get out of the business. Once she saw the space, she fell in love with the location, and still had that “chill quality” she was looking for.
Gunter already loved the décor and was easily able to add her flare, such as the green ivy wall behind the bar. “I wanted a chill place where people could come, and I feel like that’s what we got,” she said of The W’s overall vibe.
Gunter and her staff decided to play around with the menu for the first six months to test out different dishes customers would like.
“Once we found out those items that we thought were key to downtown, that’s the ones we put on the menu,” she said.
The W has a distinctly Southern-style of cuisine with brunch items such as chicken and waffles and lunch items such as shrimp baskets. The W is open for lunch Monday through Thursday from 11:30 a.m. to 3 p.m., and opens again for dinner from 5 p.m. to midnight. On Friday and Saturday, it is open from noon to 2 a.m. and on Sunday from noon to midnight. With so many businesses being downtown, the people who work there are always looking for a place to get great food on their lunch breaks. Gunter said The W had become that perfect place for so many downtown employees because of its quick service and convenience. She said the restaurant gets many takeout orders for lunch as well because of their use of easy delivery options such as Grub hub, Uber Eats and Takeout Central.
The W is not only a restaurant but also a venue, as it has a second level where live bands and DJs perform, and functions as a space for private parties. There is also a balcony with a view of downtown Greensboro for the guests’ enjoyment. With the weekend being the busiest, Gunter said The W makes sure to make the dining experience fun and affordable with karaoke nights and deals such as $20 bottomless mimosas on Saturdays.
“It really has that ambiance of a chill spot where you can come on a date, but you also can just come with your friends and hang out,” Gunter said.
To learn more about The W, visit it at 324 S Elm St. in Greensboro or visit its Facebook page.